Val Vanderpool

Val is BRAIN’s newest staff writer. She comes to the magazine with a varied background including stints as a bike shop manager, bicycle tour guide, and race and event director. She also worked as a freelance writer in the outdoor and travel industries. Most recently, she taught women’s clinics and drove a demo van, working with Giant retailers all over the west. An Idaho native who has lived all over the northwest, Val is excited about her recent relocation to sunny southern California, where she can mountain bike, trail run, and garden year round. She lives in Silverado canyon with her boyfriend Brian and their two dogs. 

All articles by Val Vanderpool

December 7, 2017
Keener at a presentation in Boulder last month.

BOULDER, Colo. (BRAIN) — A new 20-video series to help retailers teach staff the basics of customer interaction is now available online. The one-minute Customer Satisfaction Training videos cover everything from basic greetings and manners to more specific topics like merchandising and selling service.

Posted in Retail News
December 5, 2017

NEWPORT BEACH, Calif. (BRAIN) — With a store count that continues to tick upward at a swift pace, Pedego's dealer event gets bigger every year.

Posted in Retail News
The company also reported a 40 percent sales growth and has added 24 new stores in 2017.
October 30, 2017

SEDONA, Ariz. (BRAIN) — Well over 100 women from all corners of the country and Canada gathered in this red rock mountain biking mecca for the first-annual Roam Bike Fest.

Posted in Industry News
October 20, 2017
A Utah shop dog.

SALT LAKE CITY, Utah (BRAIN) — Bicycle Retailer's Dealer Tour visited Utah's capital in May of 2014. Since then, several shops we visited have added new locations, while one rebranded and another retailer remodeled and reopened three shops as Giant Partner Stores.

Posted in Retail News
August 31, 2017

De Rosa offers its first mountain bike called Big. An upspec'ed version of this 29er is called Bigger.

Posted in International
August 31, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — Export figures supplied by Taiwan's Ministry of Finance shared at a press conference organized by the Taiwan External Trade Development Council (TAITRA) on day two of Eurobike paint a rather bleak picture.

Posted in International
But the country's e-bike exports are on the rise and average unit price continues to increase.
August 31, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — Even over the noise of a big and busy show, it was hard to ignore the telltale sound of a car alarm. Coming from an e-bike locked to a lamppost in Abus' booth, the alarm was loud enough to make you look over to see what was going on.

Posted in Product/Tech
August 30, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — The dust from a recent remodel had barely settled at Yeti Cycles' headquarters in Golden, Colorado, when it came time to hop a flight to Germany for Eurobike.

Posted in Product/Tech
August 29, 2017
A panel discussed German sales the day before Eurobike opened.

FRIEDRICHSHAFEN, Germany (BRAIN) — Germany saw cycling-friendly weather sooner than usual in 2017, which helped kick the season off early. But the amicable climate wasn't enough to boost sales.

Posted in International
August 28, 2017

SEATTLE (BRAIN) — When REI announced that it would send 16 female employees to Barnett's Bicycle Institute for a women's-only course, the outdoor retailer received more than 350 applications. The two-week course was held at BBI's campus in Colorado Springs, Colorado, earlier this month.

Posted in Retail News

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