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Matt Cole buys All3Sports

Published April 18, 2016

ATLANTA (BRAIN) —  Atlanta triathlete and entrepreneur Matt Cole has taken over ownership of the All3Sports retail store from Morgan Clark Schnur and her husband, Sean. 

"On behalf of my entire family, I want to extend a heartfelt thank you to the loyal, passionate customers who have contributed to the success of All3Sports and helped create a true community around our brand," said Schnur. "Over the years, everyone who has walked through the doors of our Atlanta location or gotten to know us at has become a part of our extended family. We've had the opportunity to support so many incredible athletes ­– from weekend warriors to world champion professionals – and we've been honored to share in each of your triathlon journeys."

Cole will operate the business concurrently with Podium Multisport, the retail operation he founded after serving as a long-time manager at All3Sports.

"Matt is the perfect person to take over at All3," said Schnur. "He knows the retail environment inside and out and is deeply dedicated to the sport of triathlon. In many ways it's difficult to leave the business that I've poured my heart into, but with Matt stepping in, I know All3 will continue to thrive."

Schnur and husband Sean, who joined the all3sports' executive team after the two met in 2012, plan an ongoing involvement with Morgan's family business, C. C. Clark, Inc., as well as more free time devoted to their 18-month-old son, Sebi.

The couple will also remain connected to the sport, as both are avid triathletes and plan to train, race and cheer whenever possible. "We'll always be involved in triathlon in some way," said Schnur. "We love the sport too much to stay away. So it's not really goodbye, but rather, see you at the races!"

All3Sports opened in 2002. In 2008, Morgan Clark bought All3Sports from its founder. She was said to be the first female president to own and operate a triathlon store in the country. All3Sports has become one of the largest triathlon stores in the industry, repeatedly recognized as a Top 10 Triathlon Retailer by Triathlon Business International. 

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