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Pennsylvania retailer Genesis Bicycles repeats Black Friday charity event

Published November 21, 2017

EASTON, Pa. (BRAIN) — For the third consecutive year, Genesis Bicycles will close its store on Black Friday while employees donate their pay to charity.


"We have a very close-knit group of people working here and when I first announced an extra day off for Thanksgiving, our employees were elated to have the extra family time. When all of the Genesis employees decided to donate their pay for that day to a local charity I knew we had something going that was much more special than just another hectic sale day," said Tomias Hinchcliff, owner of the 43-year-old store.

The store's staff will donate their pay, about $1,000, to The Children's Home of Easton. In addition, Genesis has named The Children's Home as the recipient of its third annual 2018 BikesGiving charitable initiative. The Children's Home of Easton was also the recipient of the 2017 BikesGiving donation, which will be presented at Genesis Bicycles' annual Customer Appreciation Party in December, bringing the total BikesGiving donations since inception to over $4,500.

The BikesGiving program was conceived to help the community while motivating people to get out and ride their bikes. This year 674 participants of all ages and abilities logged over 246,000 miles. Genesis donates a penny for every mile a participant rides throughout the year. Riders can register for free and submit their miles at

The Children's Home of Easton, a private, nonprofit organization established in 1885, provides a caring, nurturing environment for children in need, as well as assistance to their families. They provide a continuum of services, including group care and other family-like programs in a safe, compassionate atmosphere. They provide long-term care through professional staff who guide, support and encourage children to believe in their own self-worth and reach their full potential.

Genesis will re-open on Saturday and will offer an incentive for customers to benefit the Children's Home: Genesis will pay the sales tax, up to $120, on any purchase made during their sale Saturday through Monday for any customer who makes a monetary or Wish List item donation to the home.

For more information on Genesis Bicycles and their BikesGiving program, visit or For Wish List ideas for The Children's Home of Easton, visit and click on the Get Involved tab.

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