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Detroit retailer rolls out Beeline mobile shop

Published February 19, 2018

SAN CARLOS, Calif. (BRAIN) — Mobile bike shop franchiser Beeline Bikes has expanded into the Detroit market in partnership with retailer American Cycle and Fitness.


“American Cycle and Fitness has been in business since the 1920s, but we understood that the nature of retail was rapidly evolving, especially in large metropolitan areas like Detroit because of increasing demand for convenience,” said Michael Reuter, who co-owns the store with Ken Stonehouse. “As we looked to evolve our business, we really relied on Beeline Bikes’ technology platform and business model to help us segue into this new era of retail and transact beyond the four walls of our brick-and-mortar shop. We’re excited to extend our great service with the support and guidance of Beeline, and look forward to continue growing with the concept.” 

In addition to providing repairs and service, Beeline Bikes Powered by American Cycle and Fitness will deliver any new bike purchased on the Raleigh Bikes USA and Diamondback Bikes websites in Detroit assembled and ready to ride for no additional cost, Beeline stated in a release.

Topics associated with this article: Mobile service

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