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DC-area shop Takoma Bicycle remodels with 3 Dots Design

Published April 4, 2018

TAKOMA PARK, Md. (BRAIN) — Industry veteran Bruce Sawtelle recently completed a full remodel of his D.C.-area store, Takoma Bicycle, with retail design firm 3 Dots Design.

Key changes to the store included replacing old slatwall with new fixtures, updating the shop logo, new colors and graphics, overhauling the apparel section, clearly segmenting and signing all product categories, and moving the service area and cash wrap.

"Downsizing the cash wrap and moving it out of the front entryway had a major impact on the first impressions his customers get upon entering the now brighter, more open store," said Holly Wiese, owner of 3 Dots Design in Boulder, Colorado.

"Bruce was an absolute pleasure to work with because he was very ready for this change. He reads a lot about what's happening in our industry and is always looking for what other stores are doing to stay successful. He came to us knowing it was time to update and make some changes in order to stayrelevant to his customers."

Takoma Bicycle is located on a popular D.C. bicycle commuter route, and Sawtelle has carved out a niche serving the transit crowd as well as casual riders and families. To further cater to commuters, the redesign included a new e-bike area with storytelling that emphasizes how e-bikes can ease daily rides to the workplace. The store carries electrics from Giant and Liv.

"It's hard to devote too much room to the category," said Sawtelle, referencing his 1,400 square feet of retail space, "but I'd like to see if we can't become a destination for e-bikes in the area."

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