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Southern California retailer remodels 2 locations with Giant

Published April 4, 2018

FULLERTON and BUENA PARK, Calif. (BRAIN) — Retailer Mike Franze held a grand reopening celebration on Saturday, March 31, following the renovation of his two Southern California locations as Giant Retail Partner stores. The celebration also marked Franze's 15th year as a shop owner.

Fullerton Bicycles originally opened in 1967, and Franze bought the store from the previous owner in 2003. A year later he purchased Buena Park Bicycles. Both locations are now Giant Retail Partner stores, with a combined 5,000 square feet of sales floor.

Jolie Hershey, visual space manager for Giant, headed up the renovations, including new layouts for both stores. "Mike Franze is not only a longtime partner of Giant, but someone who's a genuine joy to work with," she said. "He's a member of the Giant family at every level — including a longtime friendship with Giant's recently retired chief executive Tony Lo."

To commemorate that friendship, Franze was presented during the shop's grand reopening celebration with two personalized framed photos of himself with Tony Lo. The festivities also included group rides led by Giant Factory Off Road Team pro Carl Decker and Liv ambassador Leigh Donovan, an anniversary sale, taco truck, raffles, and demos of Giant and Liv bikes.

"A huge thanks to everyone at Giant who has helped make the dream become reality," Franze said. "It's a great feeling to know these guys believe in me and my business practices. Our partners at Giant have done an amazing job on our remodel and we can't wait for our customers to see it. I also can't say thank you enough to all of our amazing customers who have been a part of my 15-year journey. I'm grateful for my family, my friends and employees that have been by my side. I'm beyond blessed."

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