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Deuter opts out of Walmart's new curated outdoor online store

Published September 4, 2018

LONGMONT, Colo (BRAIN) — Deuter USA says it will not participate in Walmart's new premium outdoor online store, curated by Moosejaw. Black Diamond last week let Walmart know if did not want to be included, sending a cease-and-desist letter to the retailer. Walmart later said it would give all brands the option of selling through the store.

The store is part of the Walmart website but the product are chosen by Moosejaw, an outdoor retailer that Walmart bought last year. Deuter said its products will remain on the Moosejaw site.

Deuter said it expected its products to be removed from the Walmart store within the week.

"While we appreciate the concept of what Moosejaw is trying to accomplish with this new initiative, we have decided this is not the right time to participate." said Deuter USA's president, Bill Hartrampf.

"We are constantly evaluating and supporting ways to provide the best products and services to specialty outdoor consumers, wherever they are," said Hartrampf. "We will always maintain Deuter's commitment to our core markets, premium quality and the spirit of outdoor recreation."

In a statement last week after the Black Diamond news, a Walmart representative said, "The decision to be part of this new experience will continue to be up to each brand, and our hope is that brands, and even other retailers, share our commitment to driving a truly inclusive outdoor industry."

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