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Decathlon plans its second full-sized US store, in San Francisco

Published July 19, 2019

SAN FRANCISCO (BRAIN) — Decathlon will open its second full-sized U.S. store in November, in San Francisco's Potrero Hill neighborhood. 

The France-based chain, claimed to be the largest sporting goods retailer in the world, and likely the largest retailer of bicycles, as well, opened its first full scale U.S. store earlier this year in Emeryville. It opened a smaller test store in San Francisco last year. 

The new store will have 38,370 square feet of space and include a large community space for events and workshops.

"We're excited to continue making sports more accessible for Bay Area residents and families," said Bertrand Tison, the director of Decathlon's Potrero project. "This shopping center was once a hub for sports in San Francisco, and we look forward to bringing sports back to the center and being part of the Potrero Hill / Mission District community."

The company said it is expanding its use of retail technology including mobile checkout, endless aisles, an in-store robot for inventory and improved click-and-collect ordering.

"Bay Area residents are looking to buy smart when it comes to their outdoor and sports gear," said Sophie O'Kelly de Gallagh, COO of Decathlon USA. "We're proud to be playing a bigger role in the active lifestyles of our Bay Area community — and to be part of the solution that helps people get outside and discover new sports."

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