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Trek works with Locally to integrate dealer inventory with Trek website

Published May 19, 2021

WATERLOO, Wis. (BRAIN) — Trek Bicycle is working with Locally, an e-commerce service provider, to allow its retailers to integrate their inventory data with Trek's website. That allows online shoppers to see which brick-and-mortar retailers have their desired product in stock.

The system will allow consumers to browse available Trek, Bontrager, Electra, and other participating Trek aftermarket partners' products on 

"The Trek Bicycle websites are addressing the expectations of today's shoppers by adding visibility into local inventory among thousands of specialty bike shops," said Teddy Schiavoni, VP of Business Development at "Supply channels are bottlenecked getting equipment to consumers. As Trek leads the charge to connect local dealers with stock, they are supporting both local businesses and shoppers with an unrivaled opportunity to enjoy outstanding customer satisfaction and build long-term loyalties. This relationship-building is precisely what omnichannel shopping is intended to do."

Steve Novoselac, Director of Digital IT at Trek Bicycle, said, "Locally allows us to connect our customers to the bike of their dreams, in their own backyard.

"We are on a mission to change the world, by getting more people on bikes. Buying a bike is a better experience at retail so if we can help get more people on bikes faster by showing somebody the bike they want is down the street, at their locally owned bike shop rather than our warehouse, that's better for them, it's better for the bike shop, and it's better for Trek."

More information on Locally's blog

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