Rick Vosper

All articles by Rick Vosper

July 13, 2020

Other competitors try to beat the biggest players at their own game. But Cannondale is flipping the script in a way that benefits both dealers and itself.

Posted in Opinion/Analysis
June 15, 2020

It's amazing how much has changed in just one year.

Posted in Opinion/Analysis
May 11, 2020

A deeper dive into the new dealer numbers reveals some interesting truths about brands, dealer populations and the industry's shifting balance of power.

Posted in Opinion/Analysis
April 13, 2020

As we struggle to understand What Happens Next, it's critical that we first understand What's Already Happened.

Posted in Opinion/Analysis
March 16, 2020

Tough Love in the time of coronavirus: when everything's on sale all the time, your MSRP isn't a price. It's a joke.

Posted in Opinion/Analysis
February 10, 2020

When bottom-line margins to assemble D2C bikes are often better than traditional brands, what does that imply for the IBD business model?

Posted in Opinion/Analysis
January 20, 2020

The same Last Mile challenges that are putting power into retailers' hands with D2C brands has the potential to the change dealers' relationship with their primary specialty brands, too.

Posted in Opinion/Analysis
December 24, 2019

Here’s an interesting paradox: the more popular consumer-direct bicycle sales become, the more mission-critical Last Mile providers will be to their success. Should we embrace this trend, or resist it?

Posted in Opinion/Analysis
November 18, 2019

What this potential replacement for the venerable derailleur drivetrain tells us about disruptive technology, the concept of net novelty, and the future of the entire cycling industry.

Posted in Opinion/Analysis
October 28, 2019

As the largest bike brands struggle to gain controlling share of a flat market, the Quadrumvirate’s Bike 3.0 model has failed in several fundamental ways.

Posted in Opinion/Analysis

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