Rick Vosper
All articles by Rick Vosper
September 8, 2025
As the industry continues its business-as-usual post-COVID death spiral, there is still an opportunity to put a stop to it.
Posted in Opinion/Analysis
August 11, 2025
What happened at SRAM and Shimano in the oversupply debacle, plus the root causes that brought us to the current impasse
Posted in Opinion/Analysis
June 30, 2025
Some more thoughts concerning our never-ending oversupply crisis
Posted in Opinion/Analysis
June 9, 2025
For the first time in what seems like decades, the NBDA is offering — or at least proposing — a clear path forward for retail business owners
Posted in Opinion/Analysis
May 12, 2025
One thing is certain: In the emerging market reality, "Business As Usual" definitely won't be.
Posted in Opinion/Analysis
April 7, 2025
How a casual e-mail exchange with BRAIN publisher Marc Sani turned into a decades-long labor of bike industry love
Posted in Opinion/Analysis
March 10, 2025
As we head into spring, two new initiatives may redefine how bikes get to dealers.
Posted in Opinion/Analysis
February 10, 2025
The U.S. cycling industry’s race to the bottom started half a century ago with the end of the Bike Boom. Here’s why we’re still in the same race today.
Posted in Opinion/Analysis
January 13, 2025
As we head into 2025, it seems like more and more bike shops and bike brands are failing. But are they?
Posted in Opinion/Analysis
December 16, 2024
Why we have dealer agreements. And why they suck more than ever.
Posted in Opinion/Analysis
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