Rick Vosper
All articles by Rick Vosper
August 11, 2025
What happened at SRAM and Shimano in the oversupply debacle, plus the root causes that brought us to the current impasse
Posted in Opinion/Analysis
June 30, 2025
Some more thoughts concerning our never-ending oversupply crisis
Posted in Opinion/Analysis
June 9, 2025
For the first time in what seems like decades, the NBDA is offering — or at least proposing — a clear path forward for retail business owners
Posted in Opinion/Analysis
May 12, 2025
One thing is certain: In the emerging market reality, "Business As Usual" definitely won't be.
Posted in Opinion/Analysis
April 7, 2025
How a casual e-mail exchange with BRAIN publisher Marc Sani turned into a decades-long labor of bike industry love
Posted in Opinion/Analysis
March 10, 2025
As we head into spring, two new initiatives may redefine how bikes get to dealers.
Posted in Opinion/Analysis
February 10, 2025
The U.S. cycling industry’s race to the bottom started half a century ago with the end of the Bike Boom. Here’s why we’re still in the same race today.
Posted in Opinion/Analysis
January 13, 2025
As we head into 2025, it seems like more and more bike shops and bike brands are failing. But are they?
Posted in Opinion/Analysis
December 16, 2024
Why we have dealer agreements. And why they suck more than ever.
Posted in Opinion/Analysis
November 11, 2024
As the market for cycling and cycling products continues to shift and evolve, it becomes more important than ever to define who — and how many — we are.
Posted in Opinion/Analysis
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