Rick Vosper

All articles by Rick Vosper

September 24, 2019

The top four bike brands are currently represented in 52% of U.S. bike shop locations. But what about the other 48%? Is lack of alignment with The Quadrumvirate a one-way ticket to the poorhouse? Available data suggests not.

Posted in Opinion/Analysis
September 9, 2019

As the Bike 3.0 model evolves, the rich are getting (somewhat) richer, the poor are getting (a lot) poorer, and the rest of us worker bees are getting told it's all just Business As Usual. And maybe it is.

Posted in Opinion/Analysis
August 19, 2019

In Rick Vosper's update to his May 6 editorial, it seems Walmart's Viathon brand has delivered more — and less — than promised.

Posted in Opinion/Analysis
August 5, 2019

Last time, I proposed that bike and equipment companies can succeed and grow in a flat market by shifting focus from pushing units to winning — and keeping — customers; and that they can do this by offering a better customer experience, starting at the in-store level. The current installment unpacks that idea in a little more depth, including the question, "how do we pay for all this stuff?"

Posted in Opinion/Analysis
July 22, 2019
U.S. sales of adult bicycles, all channels.

What will shake up a stagnant bicycle sales market? Retailers dedicated to improving customer service while building brand loyalty.

Posted in Opinion/Analysis
July 1, 2019

A deeper look into the Bike 3.0 model, the larger concept of market domination, and into Shimano specifically, perhaps the only truly dominant brand in the Bike 3.0 landscape.

Posted in Opinion/Analysis
June 17, 2019

We’re currently 10 — 15 years into the rise of what I’ve been calling Bike 3.0: a few large companies and retailers rising to market dominance, pushing competitors into marginal positions or out of business entirely. Has Bike 3.0 actually succeeded? And in any case, what comes next?

Posted in Opinion/Analysis
June 3, 2019

Suppliers see direct-to-consumer sales fulfilled through retailers as a way to turn more prospects into customers and to keep more of the profit dollars. Retailers see it as an end-run around themselves and their hard-earned margins. Are they both right? No, they're both wrong. And here's why.

Posted in Opinion/Analysis
May 20, 2019

Bro Deal culture is an integral part of bike culture and just as integral to the bike industry itself. In theory, it’s one of the things that keeps our culture and our industry alive. But in practice it’s also one of the things that holds it back.

Posted in Opinion/Analysis
May 6, 2019

As a new generation of competitors enters the once-profitable high-end carbon bike market, everybody’s going to get squeezed … although probably not the way you’re thinking.

Posted in Opinion/Analysis

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