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TBI to conduct its second multisport industry confidence survey

Published January 13, 2016

ANAHEIM, Calif. (BRAIN) — Triathlon Business International is conducting its second annual Industry Confidence Survey, which the trade group said will serve as "a barometer to multisport industry sentiment on key issues ranging from perspectives on retail prices to the general outlook for growth of triathlon in the U.S."

The online survey opened Wednesday and concludes at the end of January following the sixth annual TBI Conference from Jan. 24-26 in Marina del Rey, California. Early summary findings from the survey will be shared during the conference.

 The full Industry Confidence Index will be completed by Feb. 12; everyone who completes the survey will receive the full findings report. The survey results will also be available for purchase for a nominal fee.

The survey is commissioned by TBI and being conducted by MultiSport Research. It will build on the initial survey done in early 2015. The 2015 confidence survey established a baseline to which the 2016 data will be compared. The initial Index was completed by 125 industry executives. The 2016 poll will include these individuals as well as the wider TBI membership.

More information: The online survey.


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