Editor’s note: This blog post was written by Fred Clements, executive director of the
WHEAT RIDGE, Colo. (BRAIN) — The company behind Optic Nerve sunglasses and goggles is renaming itself and launching a second sunglass brand, to be called One by Optic Nerve.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has expanded its retail education schedule for this year's show.
QUEBEC (BRAIN) — Outdoor Gear Canada will be the exclusive distributor of Redline BMX bikes in Canada, starting with the 2015 model year. Redline is owned by Accell North America.
BERKELEY, Calif. (BRAIN) — Highway Two, a California-based distributor, is pledging to donate 1 percent of its sales to the National Interscholastic Cycling Association.
BERGERAC, France (BRAIN) — At the Tour de France's penultimate stage Saturday, Bianchi unveiled a new time trial/triathlon frameset that uses the company's Countervail vibration canceling technology.
The Aquila CV was raced by Team Belkin's Bauke Mollema and Laurens Ten Dam.
GOLDEN, Colo. (BRAIN) — Kask has hired Nat Ross as its North American brand manager, the Italian helmet brand has announced.
Ross will operate from Golden, Colorado.
PORTLAND, Ore. (BRAIN) — Nutcase Helmets will release a series of limited-edition helmets commissioned from three international artists.
PORTLAND, Ore. (BRAIN) — The Oregon Manifest’s Bike Design Project concluded on Friday with each team from participating cities — Chicago, New York, Portland, San Francisco and Seattle — unveiling its idea of the ultimate utility bike during reveal parties and events in each city. From now until Aug.
BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its support of IMBA, including becoming a top-level sponsor of the IMBA World Summit, to be held next month in Colorado.
SAN DIEGO (BRAIN) — Wheel brand Hermes Sport is returning to aftermarket sales following an 18-month absence during which it focused on OEM sales. The company is also moving production stateside.