Advocacy/Non-profits
ARCATA, CA (BRAIN)—Kinetic Koffee will be donating a percentage of all coffee sales in the month of August to World Bicycle Relief, a non-profit organization dedicated to providing access to independence and livelihood through The Power of Bicycles in impoverished areas throughout the world.
SAN RAFAEL, CA (BRAIN)—After months of riding their bikes to work as part of an employee-led initiative to help reduce their carbon footprint, salesforce.com employees raised $10,000 and chose Trips for Kids (TFK) as their charity of choice.
COPPER MOUNTAIN, CO (BRAIN)—Along with introducing new products and initiatives, Specialized is increasing its commitment to bicycle advocacy and causes for 2009.
PORTLAND, OR (BRAIN)—Wheels4Life, the charity started by mountain biking legend Hans Rey, has joined forces with Phil Sundbaum and the Summer Of Shred.
MIAMI, FL (BRAIN)—Just recently 10 new AfricaBikes were spotted around Miami, Florida, donated to the city's Ronald McDonald House.
BETHEL, CT (BRAIN)—During the recent Bikes Belong board meeting, Cannondale Sports Group (CSG) president and chief executive officer Jeff Frehner pledged an additional $200,000 to support Bikes Belong and its mission to get more people riding bicycles more often.
CHICAGO, IL (BRAIN)—World Bicycle Relief has passed a major milestone in its “Project Zambia” healthcare initiative: More than 15,000 new, locally assembled bicycles have been distributed to volunteer health caregivers in a work-to-own partnership.
BOULDER, CO (BRAIN)—Five designated and aspiring Bicycle Friendly Communities will receive funds to help them make bicycling more safe, convenient and appealing places to ride.
PARK CITY, UTAH (BRAIN)—A panel of high-level federal land managers from the U.S. and Canada addressed the future for mountain biking in national parks and on other public lands during the IMBA World Summit last Friday in Park City, Utah.
PARK CITY, UTAH (BRAIN)—John Burke, president of Trek Bicycle Corporation, challenged the bike industry to pledge $10 to IMBA for every full-suspension mountain bike sold in the U.S., during his keynote address Thursday at the IMBA World Summit in Park City, Utah.
PARK CITY, UTAH (BRAIN)—The Cannondale Sports Group has joined other leaders in the bicycle industry in sponsoring the IMBA World Summit, which begins today in Park City, Utah.
TORONTO, Ontario (BRAIN)—The Bicycle Trade Association of Canada announces its support of a new nationwide vehicle scrappage program to be headed by the Clean Air Foundation.
SALT LAKE CITY, UT (BRAIN)—During a sunny spring day last weekend, Bikes for Kids Utah provided 1,000 underprivileged Utah third graders free brand new bicycles, helmets, bike locks and bicycle safety instruction at its third annual charity event.
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