Serfas: All Riders Welcome
Advocacy/Non-profits
Posted February 4, 2011
SAN FRANCISCO, CA (BRAIN)—In wrapping up the holiday season, the world’s leading athletic identification provider announced that its Holiday Giveaway generated $41,000 to complete a year-long and wide-ranging philanthropic initiative from three promotions that resulted in $110,000 in cash donations to its charitable
Posted January 26, 2011
BOULDER, CO (BRAIN)—The Bikes Belong Foundation has launched a new grant program to fund research on the economic impact of bicycling facilities and events.
Posted January 17, 2011
LONG BEACH, CA (BRAIN)—A group of bike advocates and business owners attended a public comment hearing Friday to ask the Coastal Commission to mandate the inclusion of Class 1 separated bike lanes on the Gerald Desmond bridge in Long Beach, California.
Posted January 12, 2011
COSTA MESA, CA (BRAIN)—The NBDA’s National Bike Summit Scholarship Program is designed to support the cause of cycling in America by making it affordable for NBDA dealers to participate in the National Bike Summit in Washington, D.C., March 8-10, 2011.
Posted January 11, 2011
SAN RAFAEL, CA (BRAIN)—Trips for Kids has inked a sponsorship agreement with tire company CST for 2011.
The company's contribution of $7,500 provides essential support to 70 Trips for Kids chapters across North America, according to a press release.
Posted January 2, 2011
LOS ANGELES, CA (BRAIN)—According to a story in the Sunday edition of the Los Angles Times, Los Angeles officials and planners recently issued a comprehensive update of the city's 2010 bicycle plan. But the plan all but sidesteps action on the issue of mountain bike access on city parkland and dirt trails.
Posted December 28, 2010
MORGAN HILL, CA (BRAIN)—Specialized has awarded funding to five more cycling advocacy initiatives through the Dealer Grant Program and local Specialized dealers.
Recipients include ride projects in Georgia, Oregon, Chicago, Philadelphia and North Carolina.
Posted December 22, 2010
MORGAN HILL, CA (BRAIN)—Specialized is launching First Gear, a youth cycling initiative with a global reach that promotes cycling as a regular part of kids’ lives.
Posted December 22, 2010
LAGUNA BEACH, CA (BRAIN)—The Dreambikes program came about as a way for Crankbrothers to display its new line of components and demonstrate a new visual paradigm for the mountain bike.
Posted December 17, 2010
VIENNA, VA (BRAIN)—Bikes for the World is losing its long-time storage site in Northern Virginia to redevelopment and is soliciting leads for a new location in the region.
Posted December 9, 2010
SAN RAFAEL, CA (BRAIN)—Tour d'Afrique Ltd is planning its first ever North American bike tour and has partnered with the national bike charity Trips For Kids to raise money and awareness about their bike programs that help at-risk youth.
Posted December 2, 2010
BOULDER, CO (BRAIN)—Bikes Belong has announced funding awards to five projects in its Fall 2010 grant cycle. These projects focus on seamless bicycle networks and new trails in their communities and will serve existing riders while inspiring new ones.
The five projects include:
Posted November 23, 2010
LOS ANGELES, CA (BRAIN)—Brian Hodes of VeloImages, a pro cycling photographer and longtime AIDS awareness advocate, has kicked off "Project RideRED," a national campaign to raise awareness of and funds for a cure to AIDS/HIV.
Posted November 23, 2010
BOULDER, CO (BRAIN)—A new slate of officers were elected to serve two-year terms on the Bikes Belong executive board early last week at a board meeting at the nonprofit’s Boulder office, according to Bikes Belong president Tim Blumenthal.
Posted November 18, 2010
KENT, WA (BRAIN)—Diamondback Bikes is moving in a new direction in terms of its support of local advocacy groups.
Posted November 11, 2010
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) and its Red Team of supporters won the Clif Bar 2 Mile Challenge, a nationwide, six-month long campaign to fight climate change by encouraging people to ride a bike instead of driving a car for trips of two miles or less.
Posted November 9, 2010
PORTLAND, OR (BRAIN)—Portland Design Works (PDW) donated 500 Radbot taillights, at a value of over $9,000, to Oregon’s Bicycle Transportation Alliance (BTA).
Posted November 5, 2010
MADISON, WI (BRAIN)—The 7th annual Saris Gala, benefiting the Bicycle Federation of Wisconsin, raised $95,000 and will support a variety of infrastructure and educational programs throughout Wisconsin including Safe Routes to School.
Posted November 5, 2010
WASHINGTON, D.C. (BRAIN)—The League of American Bicyclists and the Alliance for Biking & Walking have unveiled a new, three-year campaign to double federal funding for bicycling and walking by 2013. The Advocacy Advance initiative is backed by renewed support from SRAM.
Posted November 4, 2010
EMERYVILLE, CA (BRAIN)—Participants in the Clif Bar 2 Mile Challenge avoided more than 43,000 car trips covering almost 385,000 miles during the program’s initial six-month team competition, ending November 1.
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