BRAIN Staff
All articles by BRAIN Staff
April 22, 2015
SAN FRANCISCO (BRAIN) — JAM Media Collective has been named the PR agency of record for sports hydration brand Osmo Nutrition.
Founded by Dr. Stacy Sims, Fairfax, Calif.-based Osmo is the first and only hydration and protein line scientifically formulated for the unique physiology of female athletes.
Posted in Industry News
April 21, 2015
PARK CITY, Utah (BRAIN) — After getting a response that was about six times expectations, Competitive Cyclist is having to "pause" the store credit program with Strava that it launched earlier this month.
Posted in Retail News
April 21, 2015
BURNABY, British Columbia (BRAIN) — Easton Cycling is now offering three aluminum mountain bike rims separately for those who want to build wheels with their own hubs. It's the first time the brand has offered rims outside of its wheel product line.
Posted in New Products
April 21, 2015
MADISON, Wis. (BRAIN) — Saris Racks has launched an advocacy campaign called #LongForTheRide that aimed at helping create great places to ride.
Posted in Industry News
April 21, 2015
More than 900,000 bikes affected in North America, says CPSC
WATERLOO, Wis. (BRAIN) – Trek is working with the U.S. Consumer Product Safety Commission to recall bikes spec'd with quick releases that have a lever that opens greater than 180 degrees and can be caught in a front disc brake if left in the open position.
Posted in Recalls
April 21, 2015
Updated: Back-office functions relocated to Connecticut from British Columbia. Bike apparel sales to be handled by Dorel's outside rep force in the U.S. Independent reps continue to sell Sugoi running apparel.
WILTON, Conn. (BRAIN) – Dorel Sports is reorganizing its apparel division. The company is opening a new facility later this year that it's calling the Apparel Center of Excellence in Vancouver, British Columbia.
Posted in International
April 21, 2015
SOLON, Ohio (BRAIN) — Lifeboat Events has sold PressCamp to Ohio-based Efficient Collaborative Retail Marketing, a 21-year-old company that produces trade events in a variety of industries.
Posted in Industry News
April 21, 2015
BOULDER, Colo. (BRAIN) — In one of three ongoing collaborative efforts between PeopleForBikes and the Bicycle Product Suppliers Association, a wide-ranging survey will be sent out Tuesday to more than 400 current and potential members of each association.
Posted in Industry News
April 20, 2015
MONTREAL (BRAIN) — Canadian company Bewegen will supply about 400 bikes, including 100 e-bikes for a citywide bike share program in Birmingham, Alabama. The program will launch this fall and include 40 docking stations. The company said it's the first bike share program in North America to include e-bikes.
Posted in Industry News
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