BOULDER, CO (BRAIN) — The Taiwan Bicycle Exporters Association has committed to another three-year, $150,000 investment in the Bikes Belong Foundation. This will bring TBEA's total contribution to $300,000 by 2015.
TBEA's dollars will again go toward the foundation’s Green Lane Project, a campaign to help create innovative bicycling facilities in the U.S. The initial TBEA funding helped expand the project.
"The TBEA shares Bikes Belong’s vision of a world where anyone can enjoy the simple pleasure of a bike ride,” said Tony Lo of Giant Bicycles and the TBEA. “The Green Lane Project is especially important because it helps create a new audience of bicyclists, those who are interested in riding but concerned for their safety.”
The Green Lane Project will work with six U.S. cities: Austin, Chicago, Memphis, Portland, OR, San Francisco, and Washington, DC. A green lane is a name for a type of bikeway that is part of the roadway, but protected from traffic.
“Advanced bikeways like green lanes are something that could really move the needle for bicycling participation in America,” said Bruno Maier, vice president of Bikes Belong. “By making bicycling safer and less stressful, we can appeal to the ‘interested but concerned’ and inspire a whole new generation of bicyclists.”