FORT COLLINS, CO (BRAIN) — Niner Bikes has bought a batch of individual one-year memberships to IMBA and will give the memberships to consumers who buy one of its new mountain bike models this year.
The IMBA membership will be included with the purchase of every RIP 9 RDO LTD Edition XX1 complete bike purchased in the United States.
"Hopefully, after seeing what IMBA is all about, these new members will choose to become renewing supporters," the company said in a release.
“Niner couldn’t exist without mountain bike trails and trail access – we know this, and want to do what we can to give back,” said Niner president Chris Sugai. “I hope we foster significant long-term membership growth. If the program is successful, we will certainly find ways to expand it.”
Individually numbered IMBA certificates will ship with bike orders. Memberships are transferable if the purchaser are already is an IMBA member. The model, built with SRAM's new XX1 drivetrain, will begin shipping the second week of March for $6,499 MSRP.