BETHEL, CT (BRAIN)—Cannondale upped its sponsorship commitment of the Liquigas pro cycling team to co-sponsor today, a move it expects to drive more consumers into Cannondale retailers.
For the past four years, Cannondale was the technical bicycle sponsor for the team.
MOAB, Utah (BRAIN)—Western Spirit’s Outerbike consumer demo events kicks off today in Moab with nearly 30 exhibitors showcasing 1,000 test bikes.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike marketing staff will hit the road this fall to promote the show’s new venue and time to retailers.
Wheelers & Dealers presented by Bicycling Magazine podium:
SAN JUAN CAPISTRANO, CA (BRAIN)—Hosting Health+Fitness Business Expo (HFB) in conjunction with the Interbike International Bicycle Expo brought more retailers and enthusiasm to the show floor.
BLOOMINGTON, MN (BRAIN)—Results from a Quality Bicycle Products poll showed dealers are split on Interbike’s decision to move the tradeshow to Anaheim in early August.
QBP polled dealers on its password-protected dealer Web site the week of Interbike and the week prior to the show.
VALENCIA, CA (BRAIN)—Richard Cunningham, one of the most tenured and well-known writers at Mountain Bike Action, has stepped down from his editor-at-large role at the magazine.
SAN JUAN CAPISTRANO, CA (BRAIN)—The Interbike Outdoor Demo and International Bicycle Expo on Friday wrapped up a successful week of product demos, launches, business meetings and events as one of the industry's leading trade events.
NEWBURY PARK, CA (BRAIN)—Giant has put out an all-points bulletin for Adam Craig’s Rabobank-Giant Anthem X Advanced SL bicycle. The MTB pro’s bike was taken from where it was displayed at the Fox Racing Shox booth during Interbike.
BERKELEY, CA (BRAIN)—Reid Swanson and Tory Jackson have joined GU Energy Labs. As director of sales, Swanson will be responsible for continuing the company’s aggressive growth plan and oversee the development of new sales channels and opportunities.
Congrats to Dave Guettler, owner of River City Bicycles of Portland, Oregon, the recipient of BRAIN’s 2010 Retailer of the Year award.
SAN FRANCISCO, CA (BRAIN)—Two years after launching at Interbike, Plus 3 Network has opened the first bridge to large groups of everyday folks through employee health and wellness programs.
PROVIDENCE, R.I. (BRAIN)—The Providence Cyclocross Festival opens in less than two weeks with an industry-only dealer day and breakfast.
"A guy told me one time, 'Don't let yourself get attached to anything you are not willing to walk out on in 30 seconds flat if you feel the heat around the corner.'"
—Neil McCauley in "Heat" (1995)
ASPEN, CO (BRAIN)—Lance Armstrong took part in a 50-mile charity bike ride Sunday to benefit Wapiyapi, a nonprofit organization that provides camps, retreats and support to families affected by childhood cancer.
Click on link for full story.
SOUTH PASADENA, CA (BRAIN)—Move Press has inked a distribution deal with Little Rock, Arkansas-based online retailer Competitive Cyclist, giving the magazine a base of high quality enthusiast readers as the company's first print title, Peloton magazine, comes to market.
WHITE RIVER JUNCTION, VT (BRAIN)—Ibex Outdoor Clothing Holdings has joined forces with North Castle Partners.
LAS VEGAS, NV (BRAIN)—Interbike International Bicycle Expo and Health+Fitness Business Expo was up 3 percent for 2010 with more than 24,000 attending the five-day demo and tradeshow event.
DeFeet is giving out this sock at Booth 3032 to industry folks who support the move Anaheim. We're not certain if Sheryl Crow will be playing in the background at their booth.