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Posted October 7, 2008

LOS ANGELES, CA (BRAIN)—The LA Times sent author and endurance cyclist Roy Wallack to Interbike to test out the latest and greatest SUBs (sport utility bikes) on the market.

Click on the link to see his full report.

Posted in North America Tagged Media/Publishing
Posted October 6, 2008

AUSTIN, TX (BRAIN)—Rocket Science Sports has expanded into Europe by signing a distribution agreement with German-based company Triathlon-Elite.

Posted in North America
Posted October 6, 2008

MONTEREY, CA (BRAIN)—On-Line camping reservations for the 2009 Sea Otter Classic will open on Saturday Nov. 1 at 9 a.m. (PST).

Posted in North America Tagged Consumer Expos and Rides
Posted October 6, 2008

KAILUA-KONA, HI (BRAIN)—The Ford Ironman World Championship Demo Days presented by Triathlete magazine kicks off today at noon, running through Friday. Demo Days will be held inside the Ford Ironman Village at Hale Halawai in the heart of downtown Kailua-Kona on Alii Drive.

Posted in North America Tagged Events
Posted October 6, 2008

Check out this wonderfully done short tribute film that William Savage (of Klunkerz fame) created for John Finley Scott's MTB Hall of Fame Induction ceremony.

If you weren't at Interbike and didn't see it, click on link for Part one. (Part two can be seen in Related Videos to the right of the screen.)

Posted in North America
Posted October 5, 2008

LAS VEGAS, NV (BRAIN)—As the bike industry descended on Las Vegas for Interbike ‘08, it wasn’t all business.

Posted in North America Tagged Advocacy/Non-profits
Posted October 5, 2008

BETHEL, CT (BRAIN)—Cannondale had a new face at its Outdoor Demo booth two weeks ago.

Posted in North America Tagged People
Posted October 5, 2008

Of course I still remember
Ol Flouncin' Freddy
We were pumping gas
Down at El Sobrante Shell
His Mustang was his pride n' joy
He liked to dance the cowboy,
Hanging out at Jack In the Box
But eat at Taco Bell.

—Primus

Posted in North America
Posted October 5, 2008

LAGUNA HILLS, CA (BRAIN)—So you weren't able to attend this year's Interbike. Never fear, BRAIN is here.

Click on the link to read each Show Daily issue in PDF form.

Posted in North America Tagged BRAIN News / Interbike
Posted October 2, 2008

FERNDALE, WA (BRAIN)—A new cycling industry partnership between Cannondale Sports Group and Bohle Group GmbH/Schwalbe North America was finalized on the floor of Interbike 2008.

Posted in North America
Posted October 2, 2008

BETHESDA, MD (BRAIN)—A five-hour public hearing held by the Consumer Product Safety Commission on Thursday cleared up some of the confusion surrounding how the bicycle industry will comply with the new product safety law, but questions still remained after the marathon meeting.

Posted in North America
Posted October 2, 2008

Last Thursday at Interbike, during SRAM's booth "Happy Hour," the company did a dealer promotion giving away a HammerSchmidt equipped bike. "Who knew serving free beer and giving away killer product would attract so many people?" said SRAM's Eric Schutt.

Posted in North America
Posted October 2, 2008

WASHINGTON, DC (BRAIN)—Employers of people who bike to work stand to gain a $20 per month tax credit per cycling employee, according to the final version of the Wall Street bailout bill, H.R. 1424, passed this afternoon.

Posted in North America
Posted October 1, 2008

BETHESDA, MD (BRAIN)—The Consumer Product Safety Commission will hold a public meeting this morning to discuss the new third-party testing requirement included in the Consumer Product Safety Improvement Act of 2008.

Posted in North America
Posted October 1, 2008

ELKTON, MD (BRAIN)—Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates has launched a new Web site called giveawarmfuzzy.com.

Posted in North America Tagged Web/Internet
Posted October 1, 2008

World Bicycle Relief was profiled on NBC's The Today Show yesterday morning. Correspondent John Larsen visited Zambia several months ago, and the segment he put together shows the stunning impact that bicycles have on the people who need mobility the most.

Posted in North America
Posted October 1, 2008

PITTSBURGH, PA (BRAIN)—Dirt Rag Magazine is launching a new magazine called Bicycle Times.

This new magazine will focus on the pavement side of the bicycle experience—from commuting, to touring, to riding with family, to just pedaling around.

Posted in North America Tagged Media/Publishing
Posted September 30, 2008

EL SEGUNDO, CA (BRAIN)—Bicycle manufacturers are scrambling to find accredited laboratories that can verify their products meet new consumer product safety standards amid a looming November deadline.

Posted in North America
Posted September 30, 2008

LAS VEGAS, NV (BRAIN)—If you happened to be walking the Interbike show floor, you probably saw—at least once—an attendee holding a box of Shimano shoes.

Posted in North America Tagged Interbike
Posted September 30, 2008

CHICAGO, IL (BRAIN)—SRAM and Lehman Brothers Merchant Banking have finalized their equity partnership deal, giving LBMB a 40 percent stake in SRAM.

Posted in North America

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