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FE Sports to distribute Wahoo Fitness in Australia

Published April 4, 2014

ATLANTA (BRAIN) — FE Sports is now handling sales and marketing of  Wahoo Fitness products in Australia.

The agreement is effective immediately and includes Wahoo's full product line of cycling computers, heart rate monitors, cycling trainers, sensors and accessories.

"FE Sports is the perfect fit for Wahoo. Their expertise in high-end cycling products, and strong reputation for world-class customer service, will further cement Wahoo as a category leader in smartphone-connected cycling and running technology," said Mike Stashak, Wahoo's vice president of sales and marketing.

"We are very excited to have the opportunity to partner with Wahoo Fitness, one of the most innovative technology companies in the industry," said Danny Brkic, vice president of FE Sports. "The Wahoo product line nests perfectly within our portfolio and complements our expertise in sales and service of high-tech products."

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Topics associated with this article: Distributor news

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