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Ritchey opens office in Germany, begins dealer direct sales of bikes and frames in Europe

Published August 29, 2016

SINGEN, Germany (BRAIN) — Ritchey International has opened a new logistics operation, Multisped GmbH, in Singen, Germany, and has started a dealer-direct sales of its complete bikes and frames in Europe.

"The opening of our own facility in Europe will allow Ritchey to reach more retailers and broaden our availability of products. The complete bikes are a great addition to our range, and continue the strong heritage that Ritchey has always had for high-quality steel frames. With a strengthened sales force, a completely revised marketing approach, and much closer involvement with the press, we are able to work with the best dealers to have Ritchey bikes and components represented to their fullest," said Riccardo Deliziosi, Ritchey's director of sales. 

Ritchey said it has reinforced its partnership with its three larger European distributors that the brand has worked with for many years: Cosmic Sports GmbH in Germany, Paligap Ltd. in the U.K., and Tehava BV in the Netherlands. These distributors will continue to offer Ritchey components and accessories to retailers all over Europe.

"At Ritchey we really appreciate the professionalism and top-level service offered by these distributors to their customers, and we are happy to be able to continue this strong and benefcial relationship," said Deliziosi. Ritchey will also continue to collaborate with the regional distributors that have been working with the company in the past years: A.M.G. S.p.A. in Italy, Castanheira & Castanheira Lda in Portugal, Comercial Pous in Spain, Gyro Sarl in France, KTM Fahrrad GmbH in Austria, Pulzar d.o.o. in Slovenia, and Vokolek Import spol.s.r.o. in the Czech Republic.

For more information on the new dealer-direct program, EU retailers can contact the Ritchey sales area managers: Simon Beatson (sbeatson@ritcheylogic.com) for the U.K. and Ireland; Enrico Grassi (egrassi@ritcheylogic.com) for Italy, France, Spain and Greece; and Njegoslav Terzic (nterzic@ritcheylogic.com) for Germany, Austria, Switzerland, Benelux, Scandinavia and Eastern countries. 

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