LUGANO, Switzerland (BRAIN) — Assos of Switzerland has reached a three-year agreement to sponsor and supply the BMC Racing Team, as well as BMC Development Team and the BMC MTB Racing Team, for all training and racing apparel needs.
"At BMC Racing Team we are always looking to improve and innovate, particularly when it comes to technical apparel. Assos of Switzerland are specialists in engineering and aerodynamics, and have mastered the creation of racing apparel suitable for all weather conditions and elements. With their Swiss quality and technical achievements, they were a natural fit as our technical apparel partners," said BMC Racing Team general manager, Jim Ochowicz.
Assos has not sponsored a World Tour-level team for more than two decades, but it does supply several national teams, including Team USA and the Swiss team.
"We recognize that by working with some of the top riders in the world at BMC Racing Team, we have a focused channel to create, experiment and develop new advancements unknown today. It pushes us to go further than just developing products for commercial use, and of course is an ideal tool to test new technology before it's made available in our collection," said Assos' chairman and CEO, Phil Duff.
BMC Racing Team was sponsored by Pearl Izumi in 2016.