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Ogden, Utah, to host European trade mission

Published September 5, 2017

OGDEN, Utah (BRAIN) — This community north of Salt Lake City, which is home to a growing number of bike and outdoor industry companies, is hosting a trade mission from the European Commission later this month, in an effort to attract more outdoor companies to do business in the area.

Ogden is working with the EU4SportsClusters Alliance, a project co-financed by the European Commission, to bring in representatives Sept. 17-20. The alliance is made up of five European partners: INDESCAT from Catalonia, Spain; Sports & Technology from The Netherlands; European Platform for Sports Innovation, from the Cluster Montagne, Auvergne-Rhône-Alpes, France; and Flanders' Bike Valley, from Belgium.

"The opportunity to come to Ogden is unique in the way that the area has everything that the EU4SportsClusters Alliance is looking for — the support, the geography and the sports facilities for cycling, skiing and outdoor recreation," said Bert Celis of the EU4SportsClusters Alliance. "This trade mission allows companies to explore the possibilities of this promising market, and go into dialogue with established U.S. companies and business experts of all kinds."

Ogden Mayor Mike Caldwell said, "Hosting this trade mission will connect Ogden with outdoor industry partners and discover synergies for business growth. We want to open doors to global outdoor brands and support their efforts as they look to Ogden's mountain to metro community as their partner for U.S. market expansion."

Mission attendees will hold business meetings with Ogden area outdoor companies, tour Utah ski resorts, and visit the Ogden Business Exchange, a lifestyle themed business park for cycling and outdoor companies.

Outdoor companies and trade business resources can register to attend the mission and schedule meetings at missionusa.b2match.io.

Outdoor brands with facilities in Ogden include Atomic, ENVE, Goode Ski, Mavic, Mercury Wheels, Osprey Packs, Rossignol, Salomon, Scott USA, Suunto, and Tektro/TRP Brakes.

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