Matt Wiebe

Matt Wiebe

Matt is one of the magazine’s original editors, penning his first article in BRAIN’s second edition in 1992. With a penchant for obscure parts, frames and brands, Matt ended up as the technical editor. He also had more bikes and bike parts in his garage than all the other editors combined. Matt said he’s looking forward to his 30-year sabbatical at the company and hopes to spend some of that “free” time walking around Interbike and checking out the goods instead of writing copy for the Show Daily.

Matt works from an office in Santa Fe. Mailing address:

369 Montezuma #248
Santa Fe, NM 87501

All articles by Matt Wiebe

September 1, 2016
BMC Road Machine 01

FRIEDRICHSHAFEN, Germany (BRAIN) — After adding disc brakes and thru-axles the past few years, designers are turning their focus to the overall look of the bike and the results are surprising.

Posted in Product/Tech
September 1, 2016
Panamericana Xplore

FRIEDRICHSHAFEN, Germany (BRAIN) — Electric assist has clear benefits to commuters or mountain bikers who want to make one more downhill run. But offering tourists a little electric assist seems wrong on many levels.

Posted in Product/Tech
August 31, 2016
Ritchey Outback gravel road bike

FRIEDRICHSHAFEN, Germany (BRAIN) — For years Ritchey told dealers asking for complete bikes that it wasn't going to happen while its OEM component sales represented such a large portion of its business. The thinking was that a component maker shouldn't compete with its customers by offering complete bikes.

Posted in International
August 31, 2016
Yeti's SB5+ TURQ

FRIEDRICHSHAFEN, Germany (BRAIN) — The demise of alloy as an option for high-end mountain bike frames has left suppliers looking for ways to lower entry price points but still offer carbon frames.

Posted in Product/Tech
August 30, 2016

FRIEDRICHSHAFEN, Germany (BRAIN) — FSA's electronic road group has been raced for a few seasons, but the company wanted to launch the drivetrain as part of an entirely new group before riders got their hands on it.

Posted in Product/Tech
April 28, 2016

BOULDER, Colo. (BRAIN) — Supplier sales to U.S. retailers from January through March showed no improvement over the same period a year earlier, in part contributing to a 40 percent jump in supplier inventory levels at the end of March, according to the Bicycle Product Suppliers Association. 

Posted in Studies/Reports
February 28, 2016

SACRAMENTO, Calif. (BRAIN) — This year’s North American Handmade Bicycle Show proved the old adage: If people don't have to fight 18 inches of snow, they will come.

Posted in North America
December 3, 2015
BCA's new headbadge.

MANNING, S.C. (BRAIN) — Bikes rolling out of Kent International's Bicycle Corporation of America factory will be badged "Made in USA with domestic and imported parts" according to a recent ruling by U.S. Customs. Previously the bikes were labeled "Assembled in USA with parts made in China."

Posted in North America
November 24, 2015

FORT COLLINS, Colo. (BRAIN) — ZC Rubber produced 100 million bike tires last year, many of which showed up on the North American market under other brands. Now the tire maker is launching its own house brand of high-end tires under the Arisun brand in the U.S.

Posted in North America
October 23, 2015

TAICHUNG, Taiwan (BRAIN) — Anyone who has had to cut a tire off a rim with a knife, take heart: Bike tire makers have finally had enough too.

Posted in Product/Tech

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