Matt Wiebe

Matt Wiebe

Matt is one of the magazine’s original editors, penning his first article in BRAIN’s second edition in 1992. With a penchant for obscure parts, frames and brands, Matt ended up as the technical editor. He also had more bikes and bike parts in his garage than all the other editors combined. Matt said he’s looking forward to his 30-year sabbatical at the company and hopes to spend some of that “free” time walking around Interbike and checking out the goods instead of writing copy for the Show Daily.

Matt works from an office in Santa Fe. Mailing address:

369 Montezuma #248
Santa Fe, NM 87501

All articles by Matt Wiebe

September 18, 2017

RANCHO DOMINGUEZ, Calif. (BRAIN) — Imagine Interbike being the least expensive and best way to meet up with your dealer base and reach out to new dealers.

Imagine year after year making good contacts at the show, writing pre-orders and finding people interested in what you have on offer.

Posted in North America
August 31, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — Every time someone from Google mentions how difficult it is for its autonomous cars to avoid cyclists on the road, the industry collectively shudders.

Posted in Product/Tech
August 31, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — Continental hopes to jump ahead of its mid-drive competitors Bosch and Brose with the launch of its 48V system that combines a gearbox and electric motor into a package not much larger than current motor-only mid-drive systems. 

Posted in Product/Tech
August 30, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — The launch of Pivot's Shimano STEPS-powered electric mountain bike, the Shuttle, was so successful that the company has ordered another production run as it is already halfway through its first batch of bikes.

Posted in Product/Tech
August 29, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — Riders are generating data on Strava and COBI or riding with smart connected devices like See.Sense and Garmin, but data is collected in many different ways and stored in various locations.

Posted in International
August 25, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — Given the turmoil swirling around new dates and locations for trade shows next year, Eurobike is looking like a beacon of calm — and doing the same old, same old never felt so good. Add to this a healthy European market and continued e-bike product innovation, and it’s not surprising that Eurobike head Stefan Reisinger expects a show a bit larger than last year.

Posted in International
August 23, 2017

NEW YORK CITY (BRAIN) — If bike shoppers seemed particularly hard strapped for money this year, it could be because consumer debt hit a new high, higher than the lead up to 2008’s Great Recession. 

Posted in Studies/Reports
February 2, 2017

ST. CHARLES, Ill. (BRAIN) — At the end of opening day on Wednesday, event staff had printed over 1,100 attendance badges and the show expects they will top 2,000 attendees by the end of the show.

Posted in Retail News
The Chicago dealer show will move to a 100,000-square-foot space in Schaumburg, Illinois, next year.
November 28, 2016

MENDHAM, N.J. (BRAIN) — Van Dessel Cycles has launched a new website allowing customers with pricey carbon wheels or carbon cockpits to integrate those components into bike builds, giving dealers greater flexibility to complete builds.

Posted in North America
October 27, 2016
Finish Line’s Derek Goltz (left) and Hawley-Lambert’s Pat McGinnis

COLUMBIA, S.C. (BRAIN) — The final day of Bicycle Retailer's Carolinas Dealer Tour moved on to Columbia, South Carolina, on Wednesday, visiting two retailers and distributor Hawley-Lambert.

Posted in Retail News
Tour group also drops in at sponsor Hawley-Lambert for an update on the distributor’s recent operational changes.

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