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Matt Wiebe

Matt Wiebe

Matt is one of the magazine’s original editors, penning his first article in BRAIN’s second edition in 1992. With a penchant for obscure parts, frames and brands, Matt ended up as the technical editor. He also had more bikes and bike parts in his garage than all the other editors combined. Matt said he’s looking forward to his 30-year sabbatical at the company and hopes to spend some of that “free” time walking around Interbike and checking out the goods instead of writing copy for the Show Daily.

Matt works from an office in Santa Fe. Mailing address:

369 Montezuma #248
Santa Fe, NM 87501

All articles by Matt Wiebe

December 3, 2015
BCA's new headbadge.

MANNING, S.C. (BRAIN) — Bikes rolling out of Kent International's Bicycle Corporation of America factory will be badged "Made in USA with domestic and imported parts" according to a recent ruling by U.S. Customs. Previously the bikes were labeled "Assembled in USA with parts made in China."

Posted in North America
November 24, 2015

FORT COLLINS, Colo. (BRAIN) — ZC Rubber produced 100 million bike tires last year, many of which showed up on the North American market under other brands. Now the tire maker is launching its own house brand of high-end tires under the Arisun brand in the U.S.

Posted in North America
October 23, 2015

TAICHUNG, Taiwan (BRAIN) — Anyone who has had to cut a tire off a rim with a knife, take heart: Bike tire makers have finally had enough too.

Posted in Product/Tech
October 22, 2015

TAICHUNG, Taiwan (BRAIN) — Innotorq's torque-sensing rear hub relies on reading the torsional rotation of the cassette barrel around an axle to quantify drivetrain loading.

Posted in Product/Tech
October 20, 2015

TAICHUNG, Taiwan (BRAIN) — You can configure the car of your dreams online, changing interior and exterior color, engine spec and other options and see how your wishes affect the bottom line.

Posted in Product/Tech
October 20, 2015

TAICHUNG, Taiwan (BRAIN) — Servicing hydraulic brakes is a pain in numerous ways. Not only does each manufacturer have a slightly different bleed kit, but hose ends are specific to different brands.

Posted in Product/Tech
April 30, 2015

OSAKA, Japan (BRAIN) — Shimano is on a roll, pocketing an extra $518.7 million in new business last year and adding to that $187.7 million in additional sales it earned over the first quarter ended in March.

Posted in International
Bike-related sales lead the way with 34 percent gain.
March 9, 2015
Heyyyy Bata Bata Bata.

LOUISVILLE, Ky. (BRAIN) — The foot of snow that fell in Louisville last week may have complicated exhibitor setup for the North American Handmade Bicycle Show, but it had little impact on show-goers, with many exhibitors saying Saturday's attendance was the busiest they've ever seen.

Posted in North America
January 27, 2015

BOULDER, Colo. (BRAIN) — Bicycle Product Suppliers Association members picked up $49 million in business in 2014, and shipped 201,722 more units to retailers last year compared with 2013, according to numbers compiled by The NPD Group for the BPSA.

Posted in North America
Road bike sales continued to plummet.
December 22, 2014

MEXICO CITY (BRAIN) — Mexican officials have put numerous U.S. bike suppliers on notice that the Mexican government will be placing children's bikes imported from China under increasing scrutiny as it continues an anti-dumping investigation.

Posted in International

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