Matt Wiebe

Matt Wiebe

Matt is one of the magazine’s original editors, penning his first article in BRAIN’s second edition in 1992. With a penchant for obscure parts, frames and brands, Matt ended up as the technical editor. He also had more bikes and bike parts in his garage than all the other editors combined. Matt said he’s looking forward to his 30-year sabbatical at the company and hopes to spend some of that “free” time walking around Interbike and checking out the goods instead of writing copy for the Show Daily.

Matt works from an office in Santa Fe. Mailing address:

369 Montezuma #248
Santa Fe, NM 87501

All articles by Matt Wiebe

February 2, 2017

ST. CHARLES, Ill. (BRAIN) — At the end of opening day on Wednesday, event staff had printed over 1,100 attendance badges and the show expects they will top 2,000 attendees by the end of the show.

Posted in Retail News
The Chicago dealer show will move to a 100,000-square-foot space in Schaumburg, Illinois, next year.
November 28, 2016

MENDHAM, N.J. (BRAIN) — Van Dessel Cycles has launched a new website allowing customers with pricey carbon wheels or carbon cockpits to integrate those components into bike builds, giving dealers greater flexibility to complete builds.

Posted in North America
October 27, 2016
Finish Line’s Derek Goltz (left) and Hawley-Lambert’s Pat McGinnis

COLUMBIA, S.C. (BRAIN) — The final day of Bicycle Retailer's Carolinas Dealer Tour moved on to Columbia, South Carolina, on Wednesday, visiting two retailers and distributor Hawley-Lambert.

Posted in Retail News
Tour group also drops in at sponsor Hawley-Lambert for an update on the distributor’s recent operational changes.
October 19, 2016

BOISE, Idaho (BRAIN) — Hippie Tech Suspension, renowned for providing service on current as well as long-outdated forks and shocks, has closed. Over the last 15 years company founder Jerry Vanderpool said he has turned around more than 5,000 shocks.

Posted in North America
October 17, 2016

BOULDER, Colo. (BRAIN) — Suppliers shipped 8 percent fewer bikes over the first nine months of the year compared with the same period in 2015, according to the Bicycle Product Suppliers Association’s September sell-in report.

Posted in Studies/Reports
September-to-September comparisons show double-digit drops in units and dollars.
September 1, 2016
BMC Road Machine 01

FRIEDRICHSHAFEN, Germany (BRAIN) — After adding disc brakes and thru-axles the past few years, designers are turning their focus to the overall look of the bike and the results are surprising.

Posted in Product/Tech
September 1, 2016
Panamericana Xplore

FRIEDRICHSHAFEN, Germany (BRAIN) — Electric assist has clear benefits to commuters or mountain bikers who want to make one more downhill run. But offering tourists a little electric assist seems wrong on many levels.

Posted in Product/Tech
August 31, 2016
Ritchey Outback gravel road bike

FRIEDRICHSHAFEN, Germany (BRAIN) — For years Ritchey told dealers asking for complete bikes that it wasn't going to happen while its OEM component sales represented such a large portion of its business. The thinking was that a component maker shouldn't compete with its customers by offering complete bikes.

Posted in International
August 31, 2016
Yeti's SB5+ TURQ

FRIEDRICHSHAFEN, Germany (BRAIN) — The demise of alloy as an option for high-end mountain bike frames has left suppliers looking for ways to lower entry price points but still offer carbon frames.

Posted in Product/Tech
August 30, 2016

FRIEDRICHSHAFEN, Germany (BRAIN) — FSA's electronic road group has been raced for a few seasons, but the company wanted to launch the drivetrain as part of an entirely new group before riders got their hands on it.

Posted in Product/Tech

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