Emmaus, PA (BRAIN)—Rodale, Inc. said on Wednesday that it would fold Mountain Bike magazine’s content into Bicycling Magazine, ending the off-road magazine’s 25-year run as its own publication.
IRVINE, CA (BRAIN)—Shimano and Pearl Izumi will align their outside rep organizations into a combined initiative to increase the level of service they provide to their dealers.
BOULDER, CO (BRAIN)—The Competitor Group (CGI) has hired veteran ProTour mechanic Nick Legan as VeloNews' technical editor for the magazine and Web site.
BOULDER, CO (BRAIN)—Leisure Trends Group, the leader in retail sales tracking, consumer research and CRM solutions for the bicycle industry, has added JJ Rudman to its staff as a retail analyst.
Bicycling magazine's BikeTown USA, sponsored by MetLife, traveled to eight different cities and gave away more than 240 Jamis commuter bikes during its 2010 event program.
MORGAN HILL, CA (BRAIN)—As part of its continuing effort to invest in the future of cycling through advocacy initiatives, Specialized Bicycle Components built on its partnership with IMBA and IMBA-affiliated clubs this year, helping support their 6th annual Take a Kid Mountain Biking Day.
GRAND JUNCTION, CO (BRAIN)—DT Swiss has hired Shane Hensley to lead its event and field support.
“I am looking forward to training our retail and OEM partners, and helping DT Swiss in our next phase of growth,” Hensley said.
MADISON, WI (BRAIN)—Saris Cycling Group (SCG) has hired Sarah Reiter as its new parking systems new business manager.
SUN VALLEY, ID (BRAIN)—All Scott Sports carbon frames and forks will now be exclusively manufactured in a brand new high-tech production plant. The new factory is based in Southeast China.
PETALUMA, CA (BRAIN)—CamelBak has appointed Chris Strain as vice president and chief marketing officer.
LOS ANGELES, CA (BRAIN)—Many new electric bike retailers are seeing flat or modest gains, according to the LA Times.
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SAN LUIS OBISPO, CA (BRAIN)—Brands using Shopatron-powered eCommerce posted strong online sales growth for the fourth consecutive quarter in Q3.
CORTEZ, CO (BRAIN)—Osprey Packs, Inc. has hired two new product designers, Cassie Tweed and Hut Cheng.
MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components is teaming up with High Road Sports for the 2011 pro racing season.
"Hi, I'm Olivia Marie Armstrong. Otherwise known as 'Cinco.'
—Lance Armstrong, on the birth of his newest addition.
DURANGO, CO (BRAIN)—Hermosa Tours are opening up a regional headquarters in Oregon, expanding their menu of mountain bike tour destinations.
WEST JORDAN, UT (BRAIN)—Chris Treugut has joined Reynolds Cycling as its European sales manager.
NEW YORK, NY (BRAIN)—Rodale Inc. has announced that Chris Lambiase has been promoted to SVP, publishing director.
CHATTANOOGA, TN (BRAIN)—American Bicycle Group (ABG) is adding Tim Lane, who will join ABG’s design team as a consultant.