TORONTO, Ontario (BRAIN)—Cervélo’s new test ride program, éRide, debuted this past Saturday at the Redlands Classic in California.
The program will continue across the United States and Canada, making stops at Cervélo dealers and cycling events until the end of July. Click on link for schedule.
BOUCHERVILLE, Quebec (BRAIN)—There's a good chance you haven't heard of Canada's Elka Suspension.
That's because the company has for the last decade focused its efforts in the powersports industry with motorcycles, ATVs and side-by-side vehicles.
"The Amish used candles in their (buggies)." —Justice of the Peace Patrick Marum, ruling that a pedal car with tea lights instead of light bulbs as headlights, can be pedaled on Toronto streets.
Confused? Click on link to find out more with video.
PORTLAND, ORE (BRAIN)—Running through early October, 10 custom bicycles will be on display at Portland International Airport's artOBJECTS showcase in Concourse E.
CALGARY, Alberta (BRAIN)—Chariot has launched a new and improved Web site.
The completely redesigned site includes many new features including an easier to navigate layout.
MANCHESTER, NH (BRAIN)—Six more retailers have signed on with The Biking Solution in recent weeks as the company continues to expand since relaxing membership requirements last year.
VISTA, CA (BRAIN)—Bicycle clothing designer and manufacturer Canari Cyclewear has bolstered its U.S. sales team by adding 10 new reps in the first quarter of 2008.
BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
"Those Cannondale guys sure know how to ride a bike, but driving..." —BRAIN's Robert Torrico this past Friday.
SEATTLE, WA (BRAIN)—BikersandSellers.com platform provides an online swap meet for consumers to buy, sell or trade, new and used cycling related items to their fellow enthusiasts.
Retailers will also be able to target market items to local and a nationwide audience at no cost.
LUMBERTON, N.C. (BRAIN)—Aqu, Inc., organizers of The Tour of America, a multi-stage coast-to-coast professional bicycle road race, have postponed the inaugural race until September 2009.
SEATTLE, WA (BRAIN)—Corsair Bikes had added three new international distributors, bringing the total number of countries with Corsair Bikes distribution to 19.
CRANSTON, R.I. (BRAIN)—After four years with Uvex Sports and more than 14 years in public relations, Maria Miglioretti has decided to leave the field to pursue other ventures.
"Your bail should not be more than three times your bar tab." —Mutt Lynch's (food and drink establishment) billboard near the Newport Beach Pier.
—Thank you for all the positive e-mail feedback regarding yesterday's The 5th Spot.
WOOODINVILLE, WA (BRAIN)—Full Speed Ahead has appointed Orange Sport Supply Inc. as the official FSA Warranty Center for Canada.
Orange Sport Supply is now the complete service center for FSA, Gravity and VisionTech products.
KENT, WA (BRAIN)—Diamondback has launched of a brand new Web site that has been completely redesigned.
BOULDER, CO (BRAIN)—Bikes Belong will be doing something unprecedented this summer as it provides 1,000 bikes each for the Democratic and Republican national conventions.
Top 5 reasons why BRAIN is renaming this slot on the news page The 5th Spot:
5. We now have a name for saying that your news isn't worthy of our top four slots.
4. We're trying to give the impression that were as cool as the consumer pubs.
CANTON, MA (BRAIN)—Schlage Lock Co., owner of the Kryptonite brand of locks, and Todson, distributor of the OnGuard brand of locks, have settled a patent dispute involving a lock mounting bracket. The companies signed a settlement agreement March 7.