News
SILVER SPRING, Md. (BRAIN) — The Sports & Fitness Industry Association published the first 25 of its 94 single sport and fitness participation reports Monday. These reports provide an analysis and breakdown of participation demographics by specific sport or fitness activity, including bicycling, triathlon and stationary cycling.
WASHINGTON (BRAIN) — Nearly half of all Americans — 48.4 percent — participated in at least one outdoor activity in 2014, a decrease of 0.8 percent compared with 2013, according to the Outdoor Foundation’s 2015 Outdoor Recreation Participation Topline Report.
EMMAUS, Pa. (BRAIN) — More than 100 Rodale Inc employees biked to work on Monday, the first day of Bike to Work week.
JACKSON, Wy. (BRAIN) — MTBparks.com has completed its second annual Best Bike Parks reader survey.
The site has named the top-five rated lift-served parks in each of eight regions in the U.S. and Canada.
LAGUNA HILLS, Calif. (BRAIN) — The May 15 issue of Bicycle Retailer & Industry News includes an in-depth, 16-page look at the remodeling of Now Bicycles in St. Paul, which was chosen to participate in BRAIN's first Retail Remodel Project.
MACON, Ga. (BRAIN) — Thomson Bike Products is offering to accept the $20 voucher that Trek is issuing to consumers who have bikes with recalled QR levers. The component company will accept the voucher via its website and put $20 toward the purchase of a new seatpost, stem or handlebar if the consumer also returns a used product.
SAN FRANCISCO (BRAIN) — Distribution platform Rumbleship is now offering Dainese protective and safety gear to U.S. IBDs.
BOULDER, Colo. (BRAIN) — Compression brand RecoFit is celebrating its home town by repeating a marketing campaign that includes other brands from Boulder, Colo.
MADISON, Wis. (BRAIN) — The United States Conference of Mayors Bike Summit kicked off Wednesday night in Madison, Wisconsin.
ST. PAUL, Minn. (BRAIN) — Now Bikes and Fitness hosted a party Thursday night to officially reveal the dramatic transformation of its store to customers. Festivities included food, live music, door prizes, discounts and Gold Sprint roller races, which replaced its regular Thursday Night Ride due to weather.
IRVINE, Calif. (BRAIN) — In a newsletter Shimano emailed Thursday to product managers, the component giant acknowledged that it makes quick release levers that open more than 180 degrees from the closed position and that these levers were included on disc-brake bikes recalled by Trek on April 21.
SYDNEY (BRAIN) — You no longer need an invitation to download and use the online cycling platform, Zwift.
The company announced the change in Sydney on Friday, local time. In tech industry terms, the product has moved from an invitation-only "Closed Beta" to "Open Beta."
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