News

Posted March 18, 2015

TAIPEI, Taiwan (BRAIN) — Taking on a category-defining brand like Garmin may sound like a risky move, but Lezyne owner Micki Kozuschek figures his accessory brand’s strong background in LED lights — currently 45 percent of the company’s overall turnover — gives it a leg up.

Posted March 18, 2015
Taiwan President Ma Ying-jeou touted the island’s bike manufacturing prowess at Taipei Cycle’s opening ceremony Wednesday.

TAIPEI, Taiwan (BRAIN) — While exports of Taiwan-made bicycles took a minor dip in 2014, the export of LED cycling lights registered a 41 percent increase as cyclists paid more attention to their safety, according to government data released at the opening of Taipei Cycle on Wednesday.

Posted March 17, 2015
The accessories brand is already established in Europe, Asia and other regions.

SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean.

Posted March 17, 2015

GRAND JUNCTION, Colo. (BRAIN) — DT Swiss has opened a sales office in Temecula, Calif. The company said the new office was a "logical and planned next step in our further globalization efforts."

Posted March 17, 2015

CHANHASSEN, Minn. (BRAIN) — Life Time Fitness, Inc. has agreed to be purchased by the private equity firms Leonard Green & Partners and TPG in a deal valued at more than $4 billion. Other key investors include LNK Partners and Bahram Akradi, Life Time's chairman, president and CEO.

Posted March 17, 2015
The new PowerTap P1 pedal.

MADISON, Wis. (BRAIN) — PowerTap is branching out from its power meter rear hub to new products: a power meter pedal and chainring.

Posted March 17, 2015

TAIPEI, Taiwan — Although Taipei Cycle has been displaced by Taichung Bike Week as the premier OE spec show, the March expo remains an important event for international distributors to get a jump on next-model-year aftermarket product — and exhibit space is once again sold out.

Posted March 17, 2015

TAICHUNG, Taiwan (BRAIN) — Components’ facilities near Taichung surround a peaceful expanse of green grass, open spaces and awesome dirt jumps — a welcome oasis in this industrialized region.

Posted March 16, 2015
Latz is editor of Bicycling Trade Australia.

TAIPEI, Taiwan (BRAIN) — Phil Latz, former owner of several major cycling magazines in Australia, is running for public office as part of a slate of challengers from the Australian Cyclists Party — the first political party in the world based on issues surrounding cycling, transportation, health and urban liva

Posted March 16, 2015
Pat Cunnane (left) and David Menahem.

PHILADELPHIA (BRAIN) — Advanced Sports International has bought Phat Cycles, the California-based beach cruiser brand. The purchase also includes the Sterling bicycles brand.

Posted March 16, 2015
Marc Martinez

NEWBURY PARK, Calif. (BRAIN)  — Giant USA has expanded its inside sales team with the hiring of Marc Martinez.

Posted March 16, 2015
Outerbike visitors enjoyed prime bike testing weather for three days.

MOAB, Utah (BRAIN) — Katri Annast came to Moab's Outerbike with a mission: find the perfect replacement for her 2007 Intense Spider, which is showing its age.

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