News

Crankbrothers adopts MAP and e-commerce policy

Posted July 30, 2014

LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has enacted a minimum advertised price (MAP) policy and a new e-commerce sales policy, each effective immediately.

Fred Clements: Are bikes the black hole of IBD profitability?

Posted July 29, 2014
A blog by NBDA executive director Fred Clements.

A new financial study confirms a sad truth about bicycle retailing: most bike shops do not make a profit on the sale of new bicycles.

Optic Nerve's parent company renames itself, launches new sunglass brand

Posted July 29, 2014
One by Optic Nerve shades will be at more accessible price.

WHEAT RIDGE, Colo. (BRAIN) — The company behind Optic Nerve sunglasses and goggles is renaming itself and launching a second sunglass brand, to be called One by Optic Nerve.

Interbike adds new retail education courses

Posted July 29, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has expanded its retail education schedule for this year's show.

Outdoor Gear Canada to distribute Redline BMX in Canada

Posted July 29, 2014

QUEBEC (BRAIN) — Outdoor Gear Canada will be the exclusive distributor of Redline BMX bikes in Canada, starting with the 2015 model year. Redline is owned by Accell North America.

Highway Two pledges 1% of orders to NICA

Posted July 29, 2014
Distributor challenges industry to do the same.

BERKELEY, Calif. (BRAIN) — Highway Two, a California-based distributor, is pledging to donate 1 percent of its sales to the National Interscholastic Cycling Association.

Carbon repairer Ruckus builds service network

Posted July 29, 2014
PORTLAND, Ore. (BRAIN) — Ruckus Composites is reaching out to IBDs to build a dealer base for its carbon fiber repair services. The company’s Trusted Carbon Fiber Service Network aims to simplify the repair process for shops and consumers, the company said in a release.
 

Bianchi unveils new time trial/tri frame at the Tour

Posted July 28, 2014

BERGERAC, France (BRAIN) — At the Tour de France's penultimate stage Saturday, Bianchi unveiled a new time trial/triathlon frameset that uses the company's Countervail vibration canceling technology.

The Aquila CV was raced by Team Belkin's Bauke Mollema and Laurens Ten Dam.

Kask hires Nat Ross as North America brand manager

Posted July 28, 2014

GOLDEN, Colo. (BRAIN) — Kask has hired Nat Ross as its North American brand manager, the Italian helmet brand has announced.

Ross will operate from Golden, Colorado. 

Nutcase to unveil artist-edition helmets

Posted July 28, 2014

PORTLAND, Ore. (BRAIN) — Nutcase Helmets will release a series of limited-edition helmets commissioned from three international artists.

Bike design competition ends; prototypes unveiled

Posted July 28, 2014
Voting to pick winning bike for production begins.
The San Francisco bike has a cable lock inside the seat tube.

PORTLAND, Ore. (BRAIN) — The Oregon Manifest’s Bike Design Project concluded on Friday with each team from participating cities — Chicago, New York, Portland, San Francisco and Seattle — unveiling its idea of the ultimate utility bike during reveal parties and events in each city. From now until Aug.

PeopleForBikes extends agreement with IMBA, will sponsor World Summit

Posted July 28, 2014

BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its support of IMBA, including becoming a top-level sponsor of the IMBA World Summit, to be held next month in Colorado.

Hermes returns to aftermarket with U.S.-made wheels

Posted July 25, 2014

SAN DIEGO (BRAIN) — Wheel brand Hermes Sport is returning to aftermarket sales following an 18-month absence during which it focused on OEM sales. The company is also moving production stateside.

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