News
NORTH VANCOUVER, British Columbia (BRAIN) — The Bike Shop in Calgary, Alberta, has become the first store in North America to receive a new customized Rocky Mountain merchandising program.
OGDEN, Utah (BRAIN) — Any city set against a backdrop of snow-capped mountains and hemmed in by two rivers is bound to be an outdoor recreation mecca — even only if by proxy.
CHICAGO (BRAIN) — SRAM’s replacement hydraulic brakes began to ship to dealers globally last week, and the company hopes to complete shipments of the redesigned MY15 road hydraulic brakes next week.
LEXINGTON, S.C. (BRAIN) — Hawley has hired four new sales reps in territories across the U.S. Matthew McClendon takes on the region of East Ohio, West Pennsylvania and Michigan.
LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing.
Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego counties.
KETCHUM, Idaho (BRAIN) — Smith Optics has announced several new hires and staff promotions as the summer season approaches.
COLUMBUS, Ohio (BRAIN) — Adam Eldridge, the framebuilder behind custom steel road and cyclocross label Stanridge Speed Cycles, has launched a new U.S.-built stock bike line under the Wraith Fabrication brand.
DRAPER, Utah (BRAIN) — The valley south of Salt Lake City is simultaneously one of the fastest changing regions of Utah and one where the old ways stubbornly persist.
LOS ANGELES (BRAIN) — Industry veteran Jackson Lynch has joined Pure Fix Cycles in the newly created position of director of marketing and brand strategy.
SALT LAKE CITY (BRAIN) — BRAIN's second Dealer Tour of 2014 gets underway Tuesday as BRAIN editors, sponsors and guests set out on bikes to visit shops around Utah's capital.
CHICAGO (BRAIN) — Timbuk2 on Friday celebrated the opening of its new retail store in Chicago, the fourth U.S. location for the bag and accessories brand and first east of the Mississippi.
AUBURN, Wash. (BRAIN) — Last week’s riots near Ho Chi Minh City, Vietnam, so badly damaged Bor Yueh, which manufactures bike racks for Tubus and RackTime, that it is shut down for now, said Ortlieb USA president Jeff Scully.
BOULDER, Colo. (BRAIN) — The third annual CycloFemme rides held May 11 to mark Women's Global Cycling Day were held in 303 communities worldwide, the organization announced Monday.
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