News

Posted October 16, 2007

LAS VEGAS, NV (BRAIN)—To make it easier for people to choose sustainable hydration over bottled water, Camelbak launched an initiative called “Choose to Re-use” at Interbike.

Posted in North America
Posted October 16, 2007

LAS VEGAS, NV (BRAIN)—Not everyone was searching out the latest and greatest bicycle products as the doors to the Sands Expo Halls opened yesterday.

Posted in North America Tagged Advocacy/Non-profits
Posted October 16, 2007

LAS VEGAS, NV (BRAIN)—Eric Sampson cites a variety of reasons for completing his road group. But it can be chalked up to old guys who love riding mountains.

Posted in Product/Tech
Posted October 16, 2007

LAS VEGAS, NV (BRAIN)—The mood was a jubilant one yesterday at DPM Sports Booth 2451.

Posted in North America Tagged Distributor news
Posted October 16, 2007

LAS VEGAS, NV (BRAIN)—IMBA yesterday unveiled a major initiative to build a network of state-of-the-art mountain bike facilities. The organization introduced its Ride Centers program at an industry breakfast during Interbike.

Posted in North America Tagged Advocacy/Non-profits
Posted October 16, 2007

LAS VEGAS, NV (BRAIN)—Nearly 100 Colnago retailers received the first copies of Ernesto Colnago’s biography, “Colnago: The Bicycle” yesterday at Interbike.

Posted in North America Tagged People / Interbike
Posted October 16, 2007

"Don't f$#* with The Hook." BRAIN's Ron Bertola said after putting a whooping on his BRAIN teammates at the IMBA/Kona Bowl last Thursday night. (A big thanks to IMBA/Kona for letting us blow off some steam.)

Posted in North America
Posted October 16, 2007

EUGENE, OR (BRAIN)-Burley Design is partnering with Quality Bicycle Products (QBP) for the distribution of Burley trailers and accessories in the United States.

Posted in North America Tagged Distributor news
Posted October 16, 2007

SUN VALLEY, ID (BRAIN)-Scott USA recently launched a new Web site.

The new site allows viewers to spin the featured product to view all angles, with an improved navigation system and a zoom function to get an ultra close up view of our premier products.

Posted in North America Tagged Web/Internet
Posted October 16, 2007

SUMNER, WA (BRAIN)-REI is recalling about 5,200 Novara Afterburner Trailer bicycles.

The outdoor retailer chain said the children's trailer bicycle can detach from the adult bicycle, posing a fall hazard to children.

Posted in Recalls
Posted October 16, 2007

AUSTIN, TX, (BRAIN)-Rocket Science Sports is adding custom logo multi-sport products on a pre-season order basis to its quickly growing brand.

Posted in North America
Posted October 16, 2007

LAS VEGAS, NV (BRAIN)—You got the feeling just walking into the Outdoor Demo, with perfect temperatures and hordes of people taking test rides, that this year’s Interbike was going to be a good one.

And by all indications it was.

Posted in North America Tagged Tradeshows and conferences / Interbike
Posted October 16, 2007

"Our first time to Vegas, NASCAR weekend. So excited, no assistance from the (Riviera Hotel) staff, just standing around. Room, no shower curtain, safe not working. Phoned, no safe for the 6 day stay, no help. Staff not overly helpful, friendly or kind. But they sure stand there waiting for a tip.

Posted in North America
Posted October 16, 2007

VISTA, CA (BRAIN)—This past weekend about 30 Haro bikes that were used at Interbike Dirt Demo were stolen from Haro's headquarters.

According to Haro mountain bike brand manager Jill Hamilton, some of the bike models included four Werx Sonix, four Werx Xeons and eight Mary 29ers.

Posted in North America
Posted October 16, 2007

MADISON, WI (BRAIN)–The two organizations that have shared control of the Schwinn brand since 2001 recently formed a distribution agreement to better serve the cycling and fitness needs of the nation’s independent bike dealers.

Posted in North America
Posted October 16, 2007

EDGEWATER, CO (BRAIN)–Optic Nerve, the Colorado-based sport sunglass manufacturer and its parent company, Mountain Shades, recently promoted three employees while adding three new sales representatives.

Posted in North America Tagged People
Posted October 16, 2007

"Got two reasons why I cry away each lonely night,
The first one's named sweet Anne Marie, and she's my heart's delight.
The second one is prison, babe, the sheriff's on my trail,
And if he catches up with me, I'll spend my life in jail." —Jerry Garcia

Posted in North America
Posted October 16, 2007

SAN JOSE, CA (BRAIN)—Bike Spring Bicycle Shop closed its Mountain View store on Sunday, Sept. 30.

On Monday, Oct. 1, Bike Spring filed a motion with the United States Bankruptcy Court, Northern District of California, to convert its previous Chapter 11 reorganization to Chapter 7 liquidation.

Posted in Retail News
Posted October 16, 2007

MILWAUKEE, WI (BRAIN)—The Web site created to support the launch of Trek Bicycle’s Lime Bike has been named Best Marketing Web Site in the Web Marketing Association’s eleventh annual WebAwards.

Posted in North America Tagged Web/Internet
Posted October 16, 2007

MILL VALLEY, CA (BRAIN)—Wilderness Trail Bikes recently launched its new Web site, www.WTB.com.

Posted in North America Tagged Web/Internet

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