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Kreitler Rolls Out New Web Site

Published October 16, 2007

GRAND JUNCTION, CO (BRAIN)—Kreitler recently launched a brand new Web site at www.kreitler.com.

“We were getting numerous calls a day during the fall and winter from people wanting to know which Kreitler model to choose from, so we decided to upgrade to an all new Web site that was easier to navigate to help people decide what was best for them," said Paul Aieta, vice president of sales and marketing for Mountain Racing Products.

The new site features a greatly improved layout, all new photography, and technical information including a wattage chart for comparing all the Kreitler models and accessories. Some product names were changed as well. Its old naming scheme included names like Dyno-Myte, Poly-Lyte, Poly-Myte and Dyno-Lyte.

“We had as much trouble keeping the names straight as our customers did, so we simplified the models into two groups: Alloy and Challenger," Aieta said. "Alloy Rollers have alloy drums and alloy endcaps, where the Challenger Rollers have alloy drums and polycarbonate endcaps. We still offer three different diameter drums; 4.5-inch, 3.0-inch and 2.25-inch."

Topics associated with this article: Web/Internet

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