LAS VEGAS, NV (BRAIN)—Returning for its second year tonight, the Industry Cup, presented by Bicycling Magazine, will begin at 8:30 p.m. at the Mandalay Bay Resort.
Industry Cup participants will race 40 kilometers on the same 1 kilometer course as the USA Crits professional series finale, which serpentines through the Mandalay Bay parking area. Jerseys will be awarded to winners in each of the five categories: Manufacturer, Media, Retailer, Distributor and Pro Team Support Staff (mechanics, team directors).
"Last year's Industry Cup had some fierce racing with ex-pros, manufacturers, independent reps and shop owners and staff racing each other," said Ravi Rajcoomar, managing partner of Swagger, the country's leading producer of criterium racing and organizer of the Vegas Crits. "This year I wonder if last year's racers and any newcomers are willing to put their money where their mouths are and show us who's the fastest."
The Mandalay Bay Resort is a short distance from the Sands Convention Center and show attendees are encouraged to show their support of alternative modes of transportation by riding their bike, walking, taking a bus or sharing a taxi to the event.