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SPY becomes official USA Cycling sponsor

Published January 19, 2012

COLORADO SPRINGS, COLO (BRAIN) Jan. 19, 8:40 am MT —Sunglass maker SPY has joined USA Cycling as an official sponsor. The multi-year partnership allows SPY to build upon its sponsorship of some top U.S athletes, including pro road champion Matthew Busche and cyclocross stars Jonathan Page and Nicole Duke.

As a part of the partnership, new USA Cycling model Performance Screw sunglasses are being offered this spring in red, white & blue exclusively for USA Cycling members.

USA Cycling has retained the sports marketing and entertainment company Wasserman Media Group to assist in establishing sponsorship agreements such as this.

Topics associated with this article: Competition

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