DAHLONEGA, GA (BRAIN) — The U.S. road racing team 5-hour ENERGY/Kenda has a new sponsor for off-the-bike footwear this season: Cushe Footwear.
The agreement is the first pro team sponsorship for the casual shoe brand, whose name is pronounced "cushy."
Team members will wear Cushe footwear including the Evo Slide canvas sandals and Evo-Lite Loafers, on all official off-the-bike activities, such as podium appearances for awards.
“The cycling and triathlete communities need comfortable après footwear. Not everyone feels like throwing on running shoes after a hard endurance effort. Super comfortable slipper footwear is the best alternative for recovery,” said Ken Taylor, global marketing manager for Cushe.
Cushe products are available online at cushe.com and at retail outlets including Ron Jon Surf Shop, Flip Flop Shops, REI and Nordstrom.