SALT LAKE CITY, UT (BRAIN) — The Larry H. Miller Tour of Utah will expand to a seven-day stage race in 2014, starting on Monday, Aug. 4 and finishing on Sunday, Aug. 10.
The 10th edition of the stage race will retain its UCI 2.1 ranking on the UCI America Tour, making it one of the premier events in North America.
Race organizers estimate that 260,000 spectators watched the race in person this year along the 586 mile route. The race generated an estimated $17.5 million in economic impact and $14.17 million in media publicity value.
“The Tour of Utah has earned a place on the international cycling calendar, and we look forward to delivering a world-class event in 2014,” said Steve Miller, president of Miller Sports Properties, which operates the Tour of Utah. “Each year we seek to enhance the Tour. We make an effort to present the sport of cycling to new audiences by attracting the top teams and by organizing a race that showcases our beautiful state. The momentum we have gained in recent years is due to the enthusiastic support we have received from our sponsors and fans.”
More information: www.tourofutah.com.