DENVER (BRAIN) — Clothing brand Primal donated more than $1 million to the cycling community in 2013, including more than $300,000 in cash and more than $800,000 in product donations.
Overall, Primal's charitable contributions increased more than four-fold in 2013, the company said. In 2012, Primal donated more than $220,000 to advocacy and charitable causes worldwide. The increase can be attributed to several new national sponsorships and the continued growth of the Primal Gives Back program.
Primal supports more than 80 organizations around the world, including the League of American Bicyclists, Bike MS, NICA, IMBA, Tour de Cure, Bicycle Colorado, People for Bikes, US Military Endurance Sports, Rails to Trails, the Alliance for Biking and Walking and Trips for Kids.
"Giving back is a part of our culture here at Primal," said Dave Edwards, founder and president of Primal. "As we've grown we have been able to drastically increase our commitments and support of organizations that make a difference in the cycling community and around the world."
The Primal Gives Back Program is open to all teams who participate in a charitable cycling event. Through this program, Primal donates 15 percent of a team's total custom order back to the company's fundraising account. In 2013, the Gives Back Program generated more than $169,000 in additional fundraising for events like Pedal the Cause, Pan Mass Challenge, Bike MS, Tour de Cure, Courage Classic and the Dolphins Cycling Challenge.