ATLANTA (BRAIN) — Wilier Triestina USA has reached an agreement with Creagh Keller Sales to represent the Italian brand in the Mid-Atlantic and Southern regions.
"We are thrilled to welcome CK Sales to the Wilier family as their industry tenure, drive and enthusiasm match our company perfectly," said Wilier USA's president Angelo Cilli. "CK Sales brings many years of experience, a deep understanding of the industry and a high level of excitement for our brand. We look forward to continuing our growth and starting off 2014 with strong sales."
Creagh/Keller Sales has a team of eight sales reps and two technical reps.
"As a longtime fan of cycling with an appreciation for all things Italian, I'm especially pleased and excited that we are able to partner with Wilier Triestina," said Henry Creagh, principal partner of CK Sales. "Their passion for the sport is one of the wonderful things in our industry and we look forward to being able to offer these great bikes to our retailers."