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Giant USA adds two

Published April 8, 2014

NEWBURY PARK, Calif. (BRAIN) — Giant USA has hired two new employees: Will Barton has joined as account executive for New England and Anthony Lenz is the new Giant field technology representative for the Eastern U.S.

Will Barton

Barton will work with the brand's retailers in northeast Connecticut, Rhode Island and Massachusetts. "Will already has a terrific history working with retailers throughout this region," said Mike Abrams, Eastern regional sales manager for Giant. "He's a great addition to Giant's Eastern sales team." Barton, who lives in Cambridge, Mass., comes to Giant after working as sales manager for Cannondale's flagship retail store. Prior to that, he was an inside sales representative for Cycling Sports Group, working with IBDs across the country.

Anthony Lenz

Lenz is currently based in Fort Collins, Colo., where he previously worked at Full Cycle, a Giant retailer.

"We'll have Giant demos and events from Florida to New Hampshire," said Lenz. "I've always admired the way Giant treats its retailers and consumers. As a mechanic, I worked with many manufacturers, and from my personal experience Giant always goes above and beyond. I'm looking forward to doing my part in upholding that reputation with Giant retailers in the East."

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