CINNCINATI (BRAIN) — Infinit Nutrition is now sponsoring the 5-Hour Energy presented by Kenda Racing Team, a Continental-registered road cycling team.
Infinit will provide its custom and pre-set products for the team's training and racing.
Infinit, founded in 2004, originally specialized in customized drink mixes, with varying formulas to suit the athlete and his or her needs. Last year the company added pre-set drink mixes to its retail line.
"Infinit Nutrition has met all the demands of the 5-hour Engery presented by Kenda professional cyclists," said Frankie Andreau, the team's sports director.
The team began testing Infinit products at its training camp in late February, and raced with it at their season opener, the Vuelta Mexico.
"Frankie and I have been in contact over the years, and from our initial conversations he was intrigued by the custom-blended concept and simplicity of Infinit," said Michael Folan, founder and CEO of Infinit Nutrition. "I have the utmost respect for Frankie's outspoken position for clean cycling, and we are aligned in support of those teams that have a no-doping policy within their riders and staff. To ensure the pureness of the Infinit product, all of it is pre-certified and tested clean prior to shipping to the team."