COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has entered into a three-year deal with Osmo Nutrition making the brand the official hydration partner to USA Cycling and Team USA Cycling.
Osmo will provide hydration and recovery products to USA Cycling athletes, teams and programs around the world as they train and race for Team USA Cycling. Osmo will also have a presence at several USA Cycling national championships where they will provide samples to competitors.
"Success for our athletes is about maximizing their power and endurance," said Rob Borland, chief marketing officer of USA Cycling. "If you're thirsty, you've already lost 11 percent of your power, and there is no place for that in a bike race. Osmo's scientifically based formulation is proven to deliver the hydration our athletes need to stay healthy and win races."
Dr. Stacy Sims, chief research officer and co-founder of Osmo Nutrition, said, "We are so happy to be working with USA Cycling. Since 2008, I have been working with Jim Miller and USA Cycling athletes by applying sport and nutrition science testing to achieve top-end performance gains. It has been exciting to watch the positive impact that science and Osmo Nutrition has on the athletes, allowing them to reach their performance potential. We look forward to continued growth and success together."