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Interbike plans pre-show media reception

Published June 27, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) —  Journalists attending the Interbike International Expo this fall will get  a chance to preview some of the latest products at a reception planned for Tuesday, Sept. 9 at the Mandalay Bay Convention Center.

The Las Vegas show opens indoors at the Mandalay Bay on Sept. 10; it is preceded by the two-day Outdoor Demo. The media reception will feature as many as 30 companies.

In addition to the product previews, Leisure Trends will present key retail trend data to all journalists in attendance. These metrics will reflect retail sales activity for the first six months of 2014, including overall trends and bright spots in the road category, a look at sales trends in front suspension and mountain bike wheel size, and a look at the transit/fitness bike category.

"This event will give brands the opportunity to gain access to a group of journalists they might not have connected with during the show," said Justin Gottlieb, communications & PR director for Interbike. "For the media, they'll leave with some great data from Leisure Trends and having seen some innovative products in a time-efficient manner."

Journalists can arrive and meet with sponsors at their convenience, as they work their way around the room. The event is from 6 to 7:30 p.m. Tuesday in a Mandalay Bay banquet room.  Beer and light snacks will be served.

Journalists interested in attending should RSVP by contacting Gottlieb at justin.gottlieb@emeraldexpo.com.

A limited number of sponsorship table opportunities are available for the media reception and can be purchased through Interbike. Contact sales director Andria Klinger at (949) 226-5745 or andria.klinger@emeraldexpo.com for more information.

Topics associated with this article: Interbike

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