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BLC program draws leaders

Published April 6, 2015

MONTEREY, Calif. — Best-selling authors and leaders from industries as varied as running and the National Football League combined with top bike industry executives have swelled Bicycle Leadership Conference attendance to over 200 with a week to go.

This top-notch assemblage of speakers and panels has drawn executives from all top 10 bike companies, the three top component companies, as well as leading advocates and journalists.

A recent addition to the “Bringing Newcomers into Cycling” panel is Thomas Dimitroff, General Manager of the Atlanta Falcons. Dimitroff will speak to his personal passion for bicycling, leadership lessons from working in the NFL, and how the NFL is connecting with kids and encouraging physical activity.

To see the full program for the April 14-16 event at the Monterey Plaza Hotel and Spa, go to the Bicycle Leadership Conference website. The site also contains lodging options

Bicycle Retailer & Industry News is a sponsor of the BLC, which is produced by the BPSA and hosted by the Sea Otter Classic.

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