KENT, Wash. (BRAIN) — Seattle Bike Supply has launched a new program to support cycling advocacy organizations that are focused on growing participation in North America.
The first recipient of support from the program is Trips for Kids.
SBS will donate $2 for every Selle Royale Saddle and Basil Bag sold to its accounts between Monday, April 13 and April 30, 2015.
"We believe in fun on the bike, and great starts for the next generation of riders – so we can't think of a better partner who facilitates these experiences. We're proud to be a partner of Trips for Kids," said Chris Speyer, the CEO of Accell North America, SBS's parent.
Trips for Kids, founded in 1988, helps underserved kids experience the joy of cycling.
Marilyn Price, the director of Kids for Bikes, said, "Without a doubt Trips for Kids is most appreciative of both the current and past support from Accell North America. Bicycle industry sponsorship is so very valuable to the continued pursuit of our mission to get more underserved kids on bikes."
SBS will launch several sales events throughout the summer that will generate donations and visibility to groups like Trips for Kids that support cycling advocacy, access, and youth cycling. Qualifying brands will include: XLC, Pryme Protection, Seattle Wheelworks, Basil, and Selle Royale.
