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POC extends sponsorship of Cannondale-Drapac team

Published October 26, 2016
Three-year agreement includes apparel, helmets and eyewear.

PARK CITY, Utah (BRAIN) — POC will become the apparel sponsor for the Cannondale-Drapac Pro Cycling Team next year. The brand has been the team's eyewear and helmet sponsor since 2004.

“We are excited about the future and building on our partnership with the Cannondale-Drapac Pro Cycling Team, especially as our experiences since 2014 have been very positive,” said Oscar Huss, head of product development for POC. “The team is packed full of cycling talent and we are really looking forward to supporting and helping them accomplish their on and off bikes objectives over the next three years.”

The new 2017 Cannondale-Drapac team kit will be formally unveiled at the Rouleur Classic Show in London on Friday Nov. 4, with team riders Ryan Mullen and Davide Formolo in attendance. Charly Wegelius, a sport director with the team, will also be on hand. 

“We’ve been partners with POC since the 2014 season and their innovation and support of the team has been critical to many of our achievements,” said Jonathan Vaughters, CEO of SlipStream Sports and Cannondale-Drapac. “POC’s mission, coupled with our overall approach to rider sustainability, is a true reflection on our goals with Cannondale-Drapac team riders. The emphasis POC puts on performance and safety is important to all of us on the team.”

 

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