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Giant adds BPSA e-bike video series to its website

Published April 3, 2017

NEWBURY PARK, Calif. (BRAIN) — Giant Retail Academy, the retailer training website for Giant USA, is hosting the recently released 10-part BPSA e-bike video series. The 10 videos and quizzes, produced by the Bicycle Product Supplier's Association, are designed to help retail staff explain and sell e-bikes.

"While we've already produced specific branded e-bike product and Giant Hybrid Cycling Technology instructional videos for our retailers, the BPSA 'Charged Up!' series rounds out the total training necessary to be a successful e-bike salesperson," said John Munhall, Giant US' director of product manager and BPSA board member.

"The BPSA video series supplements our training nicely and offers Giant retailers and staff valuable skills and tips in how to talk to their clients about e-bikes. The more skillful our retailers are, the more successful they'll be."

"We're delighted with the strong positive reception to our 'Charged Up!' training program," said Ray Keener, BPSA's executive director. "Companies like Giant bicycle and several others incorporating it into their brand sites means more staff access and ultimately, more e-bike sales."

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