LAKEWOOD, CO (BRAIN) — Soulforce Cycling co-owner Mike Holmes knows firsthand how difficult it can be to find comfortable performance cycling apparel if you don’t cut the trim body profile of a Cavendish or Cancellara.
MILWAUKEE, WI (BRAIN) — Fyxation has launched its Tannery Collection, a line of U.S.-made leather bicycle accessories.
The collection consists of the leather Six Pack Caddy, Wine Caddy, Frisbee Disc Caddy and Bicycle Carrying Handle.
CHICAGO, IL (BRAIN) — SRAM is laying out an initial replacement policy for retailers dealing with customers bringing in recalled SRAM hydraulic brakes. Some specifics about how the recall will be conducted in the U.S. remain undetermined because they must be approved by the U.S.
ST. CHARLES, IL (BRAIN) — Sigma USA’s newest light, the SIGGI, is a 1⁄2 watt USB rechargeable light with an integrated silicone strap for quick mounting. It's available in either black & white or red & white.
CHICAGO, IL (BRAIN) — Hustling to respond to a serious recall, SRAM is sending out its cable-activated BB7 brake calipers and cable-pull levers so dealers can retrofit customers with recalled hydraulic disc brakes.
CHICAGO, IL (BRAIN) — On a new website, SRAM president Stan Day has published a message to the cycling community explaining the company's most recent hydraulic brake recall and acknowledging the “disruption” it has created among cyclists and the industry.
BOULDER, CO (BRAIN) — Power meter maker Stages Cycling has updated its mobile app and the firmware on its crankarm-based power meter to add new features.
SURSEE, Switzerland (BRAIN) — Developed over three years with freeride pioneer Richie Schley, the iXS Trail RS helmet is now available to U.S. retailers through the Swiss brand’s stateside office.
HAUPPAUGE, NY (BRAIN) — Finish Line's new No Drip Chain Luber makes lubing a chain easier and cleaner.
BLOOMINGTON, MN (BRAIN) — QBP is launching another bike accessory brand, called iSSi. The first product in the line is a $75 mountain bike-style pedal that will be available in eight colors.
SAN VENDEMIANO, Italy (BRAIN) — Italian clothing brand De Marchi is launching an e-commerce site to sell its Authentic replica jerseys. Shop.demarchi.com will offer the line of replica jerseys that are made in Italy of 100 percent merino wool.
CHICAGO, IL (BRAIN) — SRAM on Friday told consumers to immediately stop using bikes equipped with its Red 22 and S-700 hydraulic road brakes.
MONTREAL, Quebec (BRAIN) — Assos marked the official worldwide launch of its new S7 bib shorts line on Friday; the new S7 line — the first update to the Swiss brand's bibs in six years — includes four models. One model is available now at retail stores worldwide.
WATERLOO, WI (BRAIN) — Trek Bicycle is recalling about 6,800 Madone road bikes because of a problem with their front brake. The company, which is working with the U.S. Consumer Product Safety Commision on the recall, said it has received five reports of loose front brake attachment bolts.
IRVINE, CA (BRAIN) — DirtBaggies is introducing winter-purposed thermal liners for the brand’s combination bibs/baggy mountain bike shorts via a Kickstarter campaign ending Jan. 2.
INDIANAPOLIS, IN (BRAIN) — Josh Poertner is an engineer, but not that kind of engineer.
BREDBURY, United Kingdom (BRAIN) — Renthal released its new Fatbar Lite Carbon handlebar range aimed at trail, enduro and cross-country riders this week.
RAPID CITY, SD (BRAIN) — Strider Sports is releasing a heavy-duty 12-inch pneumatic-tire wheelset for its Strider bikes.