BOULDER, Colo. (BRAIN) — Polar Bottle will become an official water bottle licensee of Team USA in an agreement with the U.S. Olympic Committee announced this week.
BURNABY, British Columbia (BRAIN) — Sugoi Performance Apparel is introducing a "60 Day Comfort Guarantee" on all its spring 2015 cycling shorts for men and women.
BOULDER, Colo. (BRAIN) — Power meter brand Stages Cycling is launching a line of high-end indoor bikes for home and club use. The new effort builds on the company's background in the fitness industry.
DENVER (BRAIN) — Gates Corporation is launching a new belt-drive system for bike that will be about half the price of its current drivetrain.
BLOOMINGTON, Minn. (BRAIN) — 45NRTH is expanding their fat tire offering with the release of two wide and aggressive tires, the Flowbeist and the Dunderbeist.
HOLSTEBRO, Denmark (BRAIN) — The Danish brand CeramicSpeed is offering a limited edition hollow titanium derailleur pulley set, produced by 3D printing.
SEATTLE — Nuun has released its co-branded four-pack of electrolyte sports drink tablets in collaboration with PeopleForBikes, with proceeds to be donated to the advocacy organization.
TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a load control transmission that uses Purely Custom’s Powerbahn technology.
WESTLAKE VILLAGE, Calif. (BRAIN) — The Vapur Shades is a light and flexible “Anti-Bottle” that is designed to stand when full and can be rolled, folded or flattened when empty.
MISSOULA, Mont. (BRAIN) — Adventure Cycling Association has released its Bicycle Route 66 map set, charting the course for cyclists to travel the famous corridor from Chicago to Los Angeles on roads appropriate for cycling, including sections of the historic highway. The 2,486-mile route is covered in a specially designed six-map set, allowing cyclists to tour the whole thing or ride a few sections.
OSAKA, Japan (BRAIN) — Shimano announced an updated Acera mountain bike group and a new $400 11-speed road wheelset on Saturday.
MINNEAPOLIS (BRAIN) — Sound Probiotics is a new brand founded by two endurance multi-sport athletes, whose first product is a probiotic designed to help endurance athletes stay healthy during heavy training and competition.
MINNEAPOLIS (BRAIN) — The GoatLink replaces the Direct Mount intermediate link on Shimano 10-speed rear derailleurs to improve performance and drivetrain life with wide-range 1x10 drivetrains.
SANDY, Utah (BRAIN) — Reynolds Cycling is offering a carbon-rim disc brake wheel for gravel-riding and cyclocross, the ATR (All Terrain Road) Disc Brake wheel.
LOUISVILLE, Colo. (BRAIN) — For a limited time, a special laminated version of the 2015 Wheels Manufacturing derailleur hanger chart is available at no charge to IBDs in the U.S.
SAN DIEGO (BRAIN) — XEP, Inc. is introducing a skin patch designed to deliver a natural caffeine boost to athletes.
KETCHUM, Idaho (BRAIN) — Club Ride Apparel is expanding its 2015-2016 Fall-Winter line to further embrace fat biking, the company said.
VICENZA, Italy (BRAIN) — Selle Royal is introducing two new saddles this season that are padded with Slow Fit Foam, a memory foam with slow recovery properties that molds to the rider's body.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz is launching a pair of new carbon bikes and framesets, the Stigmata cyclocross model and the Highball hardtail.
BOULDER, Colo. (BRAIN) — Chain-lube brand Squirt has introduced a biodegradable cleaner designed specifically to work with its lube. Bio-Bike Wash is now available from J&B Importers and QBP.