SQUAMISH, British Columbia (BRAIN) — Formed by a team with a combined 80-plus years in the apparel industry, British Columbia-based cycling clothing brand 7mesh will launch at this year's Eurobike and Interbike shows.
SOUTH PASADENA, Calif. (BRAIN) — Ice Carbon bib shorts are designed in the U.S. and feature a 10-panel construction, flatlock stitching, breathable mesh panels and compression leg bands.
The bibs have a gel-padded antibacterial chamois and are available in either all black or black with red accents.
PITLOCHRY, Scotland (BRAIN) — Under uncharacteristically clear blue skies, Giant unveiled its all new range of Defy road bikes to editors who attended the 2015 on-road media event set in the Scotland Highlands last week.
BREDBURY, United Kingdom (BRAIN) — Renthal's new Apex stem range is designed for mountain bike use from cross-country racing to trail riding with bars as wide as 780mm.
OSAKA, Japan (BRAIN) — Shimano is looking to help bike manufacturers streamline the use of disc brakes on road bikes by introducing a new, more direct mounting standard.
COLORADO SPRINGS, Colo. (BRAIN) — RockShox is looking for more aftermarket rear shock sales by offering its Monarch and Monarch Plus shocks in configurations to fit selected Specialized and Trek frame models. The shocks are configured with specific mounting hardware and tuning for the bikes.
STEVENS POINT, Wis. (BRAIN) — Rudy Rack's new Super Tray is designed to allow dealers to display bikes with the majority of wheel sizes without manual adjustment.
SAN DIEGO (BRAIN) — Maxima Racing Oils, a 35-year-old powersports brand, has a new bicycle division and product line.
KORBACH, Germany (BRAIN) — Continental has added a new line of Chinese-made tires to its offerings. The company will now have three bike tire product lines: the Premium line, which is all made in Germany; the new Performance Line, made in China; and the Sport line, also made in China.
SAN DIEGO (BRAIN) — Speedplay is now including a new Ultra Light Action cleat with its Light Action pedals. The cleat's redesigned spring reduces engagement effort by 50 percent while retaining the same retention security and release of other Speedplay cleats.
SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has unveiled a new aero road helmet. The Star Pro features "Active-Aero" technology, allowing riders to regulate airflow, temperature and aero efficiency on the fly with a simple slider mechanism that opens or closes its vents, the company says.
PHILADELPHIA (BRAIN) — Fuji released its new aero road bike at a press event in England prior to the start of the Tour de France, where it is being raced in some stages by the NetApp-Endura team.
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design on Friday announced its new Empire SLX road shoe, which will go on sale this fall for $350.
WATERLOO, Wis. (BRAIN) — Trek has unveiled what it claims is the world's lightest production road bike, the Émonda, which weighs 10.25 pounds and will retail for $15,749.99 in its most expensive configuration.
INDIANAPOLIS (BRAIN) — Silca is launching some new valve extensions for use with deep-section wheels. The company says the extensions will elmiminate the need for electrical tape on valve stems, used by many riders to prevent the stems from clicking against the rim.
BOULDER, Colo. (BRAIN) — Stages Cycling is now offering its first app for Android devices, for use with its Stages power meter.