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Pirelli expands cycling offerings with e-bike tire and clothing line

Published August 30, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — Pirelli, which returned to the cycling market this year with a small line of road racing tires, announced an expanded lineup at Eurobike, with a new e-bike tire and a line of clothing developed with Castelli.

The Cycl-e tire was developed specifically for the new ST5 model by Stromer; Pirelli will not be offering the tire separately. The company said the new tire "offers maximum puncture resistance, a young and trendy look and feel, and the handling and the reliability of a motorcycle tire."

The Cycl-e tire joins Pirelli's PZero Velo (silver label), PZero Velo TT (red label) and PZero Velo 4S (blue label) road tires, which will be available this fall.

The new clothing designs draw inspiration from the P ZERO Velo tires, including the three colors that designate the tire designs. The line includes the Aero Race 5.1 Jersey, the Climber's 2.0 Jersey and the Marathon Jersey, along with two models of shorts: the Free Aero Race and the Volo Bibshort.

The company said the clothing line will be available in Europe starting next month through its own e-commerce website. Information about North American distribution was not immediately available.

 

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