LONGMONT, Colo. (BRAIN) — Registration will open Aug. 5 for the industry races at the Clif Bar CrossVegas. The annual Wheelers & Dealers Race presented by Road Bike Action will be held Wednesday, Sept. 10, after the first day of the Interbike Expo.
This year Liv, Giant Bicycle's women's brand, is supporting the women's race at the Wheelers & Dealers. Women will have a separate start and get a full podium presentation, instead of racing in the mixed group.
Liv global product marketing specialist Amanda Schaper was a key driver of that change.
"We wanted to highlight women competitors in the industry and convinced CrossVegas to change the format to reflect that," said Schaper.
Race director Brook Watts said, "Liv is committed to getting more women on bikes, and that will bring more women into 'cross, I support that wholeheartedly."
Liv is encouraging its retailers to get involved with a $15 registration discount for the women's category. Special activities and gifts are planned for all women competitors.
The four-lap Wheelers & Dealers race is held at Desert Breeze Soccer Complex preceding the Elite Women and Elite Men's races. Start time is 7 p.m. and shuttles will run from The Mandalay Bay.
Registration opens at noon Aug. 5 at getevent.com/races/event/46368/.