Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

April 8, 2018
Goodyear introduced its bike tires at its air ship facility in California.

CARSON, Calif. (BRAIN) —In its 120 years of existence, Goodyear has manufactured tires for everything from Henry Ford’s Model T to Formula 1 racecars and NASA’s Mars rover. But the company’s very first product was a bicycle tire back in 1898.

Posted in Product/Tech
March 13, 2018

TEMECULA, Calif. (BRAIN) — Intense has restructured its sales and marketing functions, eliminating an undisclosed number of jobs in the process, as the Southern California mountain bike brand continues to pursue its hybrid consumer-direct/IBD sales model.

Posted in Industry News
March 8, 2018

CALABASAS, Calif. (BRAIN) — At a media and retail launch Wednesday in Southern California, Fox detailed the new Flux, which maintains the classic look of the original but also take cues from the brand’s newer Proframe full-face all-mountain helmet and Metah open-face helmet.

Posted in Product/Tech
January 18, 2018

TEMECULA, Calif. (BRAIN) — Intense Cycles announced Thursday that CEO Andrew Herrick has left the company after four years and Intense founder and principal shareholder Jeff Steber has resumed the role of chief executive.

Posted in Industry News
December 4, 2017
See video below.

TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.

Posted in Industry News
Company will connect online customers to dealers via service contracts rather than in-store fulfillment. 'The important thing is getting that customer into the store,' CEO says.
November 7, 2017

BROOKLYN, N.Y. (BRAIN) — Retailer and café Red Lantern Bicycles is closing after seven years in business in Brooklyn's Fort Greene neighborhood.

Posted in Retail News
October 23, 2017

CHARLOTTE, N.C. (BRAIN) — On what was expected to be the peak day of Interbike's second annual Fall CycloFest trade and consumer festival, cyclists lined up at the Specialized booth all day Saturday to try out one of the Morgan Hill, California, brand's dozens of bikes available for demo at host venue the U.S.

Posted in Industry News
Retail attendance continues to be highly regional at Interbike’s East Coast trade/consumer festival.
October 18, 2017
The U.S. National Whitewater Center has more than 25 miles of trails for CycloFest attendees to demo bikes.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike's Fall CycloFest trade and consumer festival is set to begin its second edition in Charlotte on Thursday with a new format aimed at making it easier for retailers to take part in education sessions and also demo bikes from nearly 20 brands.

Posted in Industry News
September 24, 2017

LAS VEGAS (BRAIN) — Beeline Bikes continues to grow its Retail Partner Program, expanding into Virginia by signing two-store dealer The Bike Lane and reaching a deal with prominent Midwest retailer Wheel & Sprocket to roll out mobile bike shops in the Chicago market.

Posted in Retail News
June 22, 2017
The new Pivot Les 27.5 hardtail.

PARK CITY, Utah (BRAIN) — Pivot had been scheduled to unveil the revamp of its Mach 4 Carbon model at Eurobike. But a robust early selling season for the original version of the lightweight 27.5-inch, 115-millimeter-travel bike, which debuted here at PressCamp three years ago, accelerated the time table.

Posted in North America

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