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Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

April 9, 2015

MURRIETA, Calif. (BRAIN) — Turner Bicycles has begun selling factory-direct to consumers in areas of North America where there is no authorized Turner dealer, the company said Thursday.

Posted in North America
March 20, 2015

TAIPEI, Taiwan (BRAIN) — Industry veterans Steve Metz and Rafe Schlager are at Taipei Cycle not only to promote a new aftermarket product, but to sell what they see as a valuable technology for both OEs and cyclists.

Posted in International
March 19, 2015
The Zeta road post has 25 millimeters of drop.

TAIPEI, Taiwan (BRAIN) — Getting road riders on board with a dropper post is no small challenge — off-road riders accept change much more readily than the pavement crowd, KS Suspension’s Rick Taylor believes. 

Posted in International
March 18, 2015
Praxis Works’ 10-40T 10-speed cassette will retail for $129.99.

TAIPEI, Taiwan (BRAIN) — Praxis Works’ Adam Haverstock believes you shouldn’t have to cut a fat check to SRAM or Shimano or Frankenstein your existing 10-speed mountain drivetrain to get a wide-range 1-by setup.

Posted in International
March 18, 2015

TAIPEI, Taiwan (BRAIN) — Taking on a category-defining brand like Garmin may sound like a risky move, but Lezyne owner Micki Kozuschek figures his accessory brand’s strong background in LED lights — currently 45 percent of the company’s overall turnover — gives it a leg up.

Posted in International
March 17, 2015

TAIPEI, Taiwan — Although Taipei Cycle has been displaced by Taichung Bike Week as the premier OE spec show, the March expo remains an important event for international distributors to get a jump on next-model-year aftermarket product — and exhibit space is once again sold out.

Posted in International
January 29, 2015
WESTLAKE VILLAGE, Calif. (BRAIN) — Highlights from our final day of visits with suppliers as the second edition of PressCamp Winter wrapped up Thursday.
Posted in North America
January 28, 2015

WESTLAKE VILLAGE, Calif. (BRAIN) — The second edition of Lifeboat Events’ PressCamp Winter got underway Tuesday as a dozen media members met to discuss new product with 10 companies representing 12 industry brands.

Posted in North America
October 21, 2014
Dealer Tour riders along the Boardwalk Trail at Lady Bird Lake.
AUSTIN, Texas (BRAIN) — Rolling on pink-accented tires provided by sponsor Hutchinson and attired in Sockguy socks bearing slogans like “Save the Ta Tas” and “Cancer Sucks” in recognition of Breast Cancer Awareness Month, BRAIN’s Austin Dealer Tour kicked off Tuesday sampling some of the Texas capital’s growing network of premier cycling infrastructure en route to four shops.
Posted in Retail News
September 23, 2014
GREENSBORO, N.C. (BRAIN) — Following a social media furor sparked by the unauthorized use of content on Bikerumor.com last week, the cycling tech blog announced it has updated its editorial policy and — in the instance of any future “copyright errors” — pledged to make a $1,000 charitable donation to the cycling charity of the aggrieved party’s choice.
Posted in North America
Tech blog says it will donate to cycling charities in case of future “copyright errors” following latest use of unauthorized content.

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