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Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

October 21, 2014
Dealer Tour riders along the Boardwalk Trail at Lady Bird Lake.

AUSTIN, Texas (BRAIN) — Rolling on pink-accented tires provided by sponsor Hutchinson and attired in Sockguy socks bearing slogans like “Save the Ta Tas” and “Cancer Sucks” in recognition of Breast Cancer Awareness Month, BRAIN’s Austin Dealer Tour kicked off Tuesday sampling some of the Texas capital’s growing network of premier cycling infrastructure en route to four shops.

Posted in Retail News
September 23, 2014

GREENSBORO, N.C. (BRAIN) — Following a social media furor sparked by the unauthorized use of content on Bikerumor.com last week, the cycling tech blog announced it has updated its editorial policy and — in the instance of any future “copyright errors” — pledged to make a $1,000 charitable donation to the cycling charity of the aggrieved party’s choice.

Posted in North America
Tech blog says it will donate to cycling charities in case of future “copyright errors” following latest use of unauthorized content.
August 6, 2014
A POP shows bar-mount options for Rokform’s phone cases.

SANTA ANA, Calif. (BRAIN) — Two Brothers Racing has come a long way from its early days based out of a Southern California garage during the 1980s and early '90s.

Posted in North America
April 10, 2014

MONTEREY, Calif. (BRAIN) — Call it the fat bike for all seasons.

Borealis Bikes — which launched last fall with its lightweight carbon fiber fat bike, the Yampa — arrives at Sea Otter Thursday with the first fatty designed around RockShox's new Bluto fat bike suspension fork.

Posted in Product/Tech
New model debuting Thursday at Sea Otter is the first to be designed around RockShox's Bluto suspension fat bike fork.
April 9, 2014

MONTEREY, Calif. (BRAIN) — The 24th edition of the Sea Otter Classic gets under way Thursday with a host of first-time exhibitors, increased race registration, new events and a greatly expanded e-bike presence.

Posted in North America
March 4, 2014

LADERA RANCH, Calif. (BRAIN) — Longtime Serfas general manager John Denson has left the company and launched his own IBD-exclusive sales and distribution venture, Southern California-based Torcano Industries.

Posted in North America
Torcano Industries goes IBD-exclusive with ‘disruptive’ products and accessories.
February 23, 2014

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will open a new office in Taichung, Taiwan, in June to better support its bike manufacturing partners on the island.

Posted in International
February 23, 2014

BLOOMINGTON, Minn. (BRAIN) —Highlights of what we saw at Quality Bicycle Products' 2014 open house and expo. Look for more coverage in the March 15 issue of BRAIN.

Posted in North America
February 21, 2014

BLOOMINGTON, Minn. (BRAIN) — Dealers and suppliers flocking to Quality Bicycle Products’ Frostbike were greeted by the harshest winter storm to hit Minnesota this season, dumping as much as a foot of snow overnight Thursday to Friday in the Twin Cities and prompting widespread school closures as well as traffic snarls on icy highways. But QBP said there has been only mild disruption to its annual open house, which started Friday morning.

Posted in North America
But QBP sees few complications for annual open house despite fierce winter storm.
February 5, 2014
Joseph Robinson, 21, was struck by a hit-and-run driver Sunday.

IRVINE, Calif. (BRAIN) — Some 200 to 250 cyclists and Southern California industry representatives turned out early Wednesday for a memorial ride and ceremony to honor Joseph Robinson, a local bike shop employee who was killed by a hit-and-run driver during a morning ride Sunday. He was 21.

Posted in North America

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