Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

December 4, 2017
See video below.

TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.

Posted in Industry News
Company will connect online customers to dealers via service contracts rather than in-store fulfillment. 'The important thing is getting that customer into the store,' CEO says.
November 7, 2017

BROOKLYN, N.Y. (BRAIN) — Retailer and café Red Lantern Bicycles is closing after seven years in business in Brooklyn's Fort Greene neighborhood.

Posted in Retail News
October 23, 2017

CHARLOTTE, N.C. (BRAIN) — On what was expected to be the peak day of Interbike's second annual Fall CycloFest trade and consumer festival, cyclists lined up at the Specialized booth all day Saturday to try out one of the Morgan Hill, California, brand's dozens of bikes available for demo at host venue the U.S.

Posted in North America
Retail attendance continues to be highly regional at Interbike’s East Coast trade/consumer festival.
October 18, 2017
The U.S. National Whitewater Center has more than 25 miles of trails for CycloFest attendees to demo bikes.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike's Fall CycloFest trade and consumer festival is set to begin its second edition in Charlotte on Thursday with a new format aimed at making it easier for retailers to take part in education sessions and also demo bikes from nearly 20 brands.

Posted in North America
September 24, 2017

LAS VEGAS (BRAIN) — Beeline Bikes continues to grow its Retail Partner Program, expanding into Virginia by signing two-store dealer The Bike Lane and reaching a deal with prominent Midwest retailer Wheel & Sprocket to roll out mobile bike shops in the Chicago market.

Posted in Retail News
June 22, 2017
The new Pivot Les 27.5 hardtail.

PARK CITY, Utah (BRAIN) — Pivot had been scheduled to unveil the revamp of its Mach 4 Carbon model at Eurobike. But a robust early selling season for the original version of the lightweight 27.5-inch, 115-millimeter-travel bike, which debuted here at PressCamp three years ago, accelerated the time table.

Posted in North America
April 21, 2017
Kona's Remote plus-size e-MTB

MONTEREY, Calif. (BRAIN) —Don't pin the "adventure bike" tag on Kona’s new generation of road-plus-tired, disc brake Rove bikes. “It’s more our take on an endurance road bike than it is on something like an adventure bike,” product manager Ian Schmitt says.

Posted in Product/Tech
April 20, 2017

MONTEREY, Calif. (BRAIN) — X-Fusion is closing its U.S. headquarters in California and moving customer support to an outside facility in Reno, Nevada — a move necessitated by the costly construction of a new dedicated factory for the suspension brand in Taichung, Taiwan.

Posted in North America
February 28, 2017

SAN FRANCISCO (BRAIN) — Retailer Summit Bicycles, with five brick-and-mortar stores in the Bay Area and Silicon Valley, has signed on to Beeline Bikes’ Retail Partner Program to launch a fleet of seven mobile bike shops serving customers from San Francisco to Santa Cruz, California.

Posted in Retail News
February 16, 2017
H3 Publications owner Dave House in a BRAIN archive photo from 2005

VALENCIA, Calif. (BRAIN) — H3 Publications owner Dave House has closed down industry titles Decline and Road after a 13-year run. The staff of six employees at H3's headquarters in Southern California were let go Tuesday morning, sources said.

Posted in North America

Pages