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Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

July 13, 2016

Editor’s note: This clarifies a story previously posted on July 11.  

Posted in North America
June 21, 2016

LYNDONVILLE and EAST BURKE, Vt. (BRAIN) — Go to any consumer bike event, and it’s not difficult to find at least someone with a gripe about it: “Too few demo bikes.” “Not enough bathrooms.” “The weather always sucks.” “Swag was weak.” But it was all smiles and uniformly good vibes this past weekend as NEMBAfest staged the 19th edition of its “celebration of summer and all things mountain biking” in Vermont’s Northeast Kingdom.

Posted in North America
June 13, 2016

PHILADELPHIA (BRAIN) — Starting in July, qualified brick-and-mortar dealers will be able to sell brand-new Fuji bikes online through their e-commerce sites for in-store pickup as parent Advanced Sports International enhances the brand’s website to drive customers to Fuji dealers. Previously, approved Fuji dealers could only sell old stock two model years or older online.

Posted in Retail News
February 28, 2016

MINNEAPOLIS and BLOOMINGTON, Minn. (BRAIN) — QBP's new Dealer’s Choice program is an early step in building what company president Rich Tauer called the Q Ecosystem at this weekend's Frostbike open house and expo. “That's a powerful business strategy for both dealers and suppliers to thrive and survive today and into the future. It's a partnership between suppliers, QBP and dealers," he said.

Posted in North America
Also, Quality expands SaddleDrive dealer event to two sessions this summer in move to Reno.
February 22, 2016

SAN JOSE, Calif. — A group of retailers dubbed the 20Collective has launched an initiative to grow cycling participation by establishing an industry-funded “Got Milk”-style marketing campaign for cycling targeted at the general public.

Posted in North America
20Collective says a 'Got Milk" for cycling could boost participation — and sales at all levels of the industry.
January 29, 2016
Ellsworth's Epiphany.

WESTLAKE VILLAGE, Calif. (BRAIN) — The meetings kept rolling along and rides went out under sunny SoCal skies Thursday at PressCamp Winter's closing day. Here's who we saw.

Posted in Product/Tech
January 28, 2016

SAN DIEGO (BRAIN) — Less than a year and a half after being purchased by a San Diego composites manufacturer, Ellsworth Handcrafted Bicycles has been acquired by a local investor.

Posted in North America
January 27, 2016
Staging for PressCamp Winter's mid-day road ride.

WESTLAKE VILLAGE, Calif. (BRAIN) — The third edition of PressCamp Winter got underway Wednesday as editors and other representatives from 14 endemic and non-endemic media outlets met with eight companies representing 10 brands spanning a range of categories from commuter accessories to high-end road bikes and performance e-MTBs.

Posted in Product/Tech
November 12, 2015

LOS ANGELES (BRAIN) — Time tables and a detailed itinerary went out the window Wednesday on Day 2 of Bicycle Retailer’s Dealer Tour Los Angeles as the group of editors and sponsors made the 37-mile journey from the coast at Marina Del Rey and headed across the City of Angels to its ultimate destination in Pasadena.

Posted in Retail News
August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Ready for another addition to the growing number of terms for the “plus” tire size?

Posted in International

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