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Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

January 29, 2016
Ellsworth's Epiphany.
WESTLAKE VILLAGE, Calif. (BRAIN) — The meetings kept rolling along and rides went out under sunny SoCal skies Thursday at PressCamp Winter's closing day. Here's who we saw.
Posted in Product/Tech
January 28, 2016

SAN DIEGO (BRAIN) — Less than a year and a half after being purchased by a San Diego composites manufacturer, Ellsworth Handcrafted Bicycles has been acquired by a local investor.

Posted in North America
January 27, 2016
Staging for PressCamp Winter's mid-day road ride.
WESTLAKE VILLAGE, Calif. (BRAIN) — The third edition of PressCamp Winter got underway Wednesday as editors and other representatives from 14 endemic and non-endemic media outlets met with eight companies representing 10 brands spanning a range of categories from commuter accessories to high-end road bikes and performance e-MTBs.
Posted in Product/Tech
November 12, 2015
LOS ANGELES (BRAIN) — Time tables and a detailed itinerary went out the window Wednesday on Day 2 of Bicycle Retailer’s Dealer Tour Los Angeles as the group of editors and sponsors made the 37-mile journey from the coast at Marina Del Rey and headed across the City of Angels to its ultimate destination in Pasadena.
Posted in Retail News
August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Ready for another addition to the growing number of terms for the “plus” tire size?

Posted in International
August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Fail to match the color of your fork or rims to your mountain bike frame and you run the risk of becoming a fashion pariah. 

MRP is here to help.

Posted in Product/Tech
August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — For years now, Rotor has marched to the beat of its own drum in road drivetrain components, whether it’s offering oval Q-Ring chainrings or eschewing carbon cranks in favor of aluminum ones because it believes the material offers superior performance for the application.

Posted in Product/Tech
August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — For years now, Rotor has marched to the beat of its own drum in road drivetrain components, whether it’s offering oval Q-Ring chainrings or eschewing carbon cranks in favor of aluminum ones because it believes the material offers superior performance for the application.

Posted in Product/Tech
July 21, 2015
The Deadwood 29-plus off-road touring and bike packing model
SNOWBASIN, Utah (BRAIN) — Is it really necessary for one brand to offer not one, not two, but THREE different drop-bar 29er bikes? Oh yeah, says Benton Hunt, global sales manager for Salsa Cycles. It’s all about the individual experience and where the bike can take a rider, he said during the Salsa 2016 model year presentation QBP’s SaddleDrive dealer event in Snowbasin.
Posted in Product/Tech
July 20, 2015
SNOWBASIN, Utah (BRAIN) — Dubbing this the “Year of the Stocking Dealer,” Surly Bikes has overhauled its sales program in an effort to recognize local bike shops for their role in building the QBP-owned brand.
Posted in North America

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